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Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Promote the App Before Your Event.
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy. 10 Benefits Of Event Platforms. Event gamification.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?
Thanks in large part to COVID-19, many in-person events include a digital component, typically in the form of an event platform. You might think you don’t need a digital platform for an in-person event, but it’s not a bad idea. Event planners are opting for event platforms for in-person events for these 13 reasons.
Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform. After all, in a world where there are more than 100 virtual event platforms , it’s sometimes hard to separate the wheat from the chaff. Virtual Event Management Platforms.
Registration Figures. Registration is a good indication of event quality and attendee demand. . Registration for an intimate gala will be lower than registration for a huge conference. Even so, tracking registration figures over time for similar types of events can help you gauge attendee interest. .
Plus, they can also be used as a tool to promote sponsors. And if you’re looking to promote your main sponsor, push notifications that remind attendees about sponsored sessions or offers is also a great way to do so! So consider including pop-up ads and banners promoting your sponsors to your event platform and your live-stream.
Marketo, for example, makes automation with other platforms easier. Teams handling travel management can also use various software to sync their team’s travel details with registration data. Finally, the guide also illustrates how to sustain interest and promote future events using the same platform.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. “When you look at event apps and event platforms , 80% of them have the same basic features. The success of their event depends on it!
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
Moreover, attendance rates for online sessions can be low: Registrants are less likely to show up, as they may get pulled into meetings or simply forget to add events to their calendar. Choosing a platform that allows attendees to upvote the most interesting questions for speakers to answer first can help to keep a lively conversation going.
Most event platforms will provide an average session watch duration after you end a live stream. . Session registrations won’t necessarily tell you how good or bad a session was — but they say a lot about your pre-session marketing. On the flip side, low registration means people probably aren’t as interested. Session Rating.
If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. Some analytics platforms will do this work for you automatically. Net Promoter Score (NPS). Use Net Promoter Scores to see how likely attendees are to recommend your brand or event to other people.
Registration analytics will show how many guests are returning, while session, engagement, and content analytics offer insights into attendee behavior. Check social media platforms to see what your attendees like most about your event. Start Promoting At The Event. The answer is to lean on analytics.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Source: Capterra ).
After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another. Event Platform & Other Event Technology. You can promote your hybrid event within your community for free. AV & Production.
Select your venue, virtual platform, and major vendors. The same goes for virtual platforms : find one that best supports your goals. Begin event promotion and create marketing strategies. Promotion and marketing are a crucial part of having a successful event. Open registration. Where do they hang out?
“We saw a lot of hybrid experimentation when live events started coming back in June and July,” Holmen said, after sifting through keywords and calendars of customers using the platform to promote their programs. The best engagement across platforms takes a lot more work up-front, a lot of preparation,” said Holmen.
. “The ones that got in front of it started making connections to platforms handling it for their clients. They had to find their own platforms, which they knew nothing about. They had to find their own platforms, which they knew nothing about. Swapcard bought attendee registration system, and Slido got bought by Cisco.”
How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? Keep these virtual event marketing basics in mind as you develop your promotional strategy. After all, your goal is to maximize registrations.
For instance, many event platforms charge per viewing hour to host the streams. These basics include: Marketing & PR: Through which avenues are you promoting your event? Registration: Platform fee, service, charges, refunds, and more. Event Platform. How many sessions? Live, pre-recorded, or simu-live?
This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. Event Registration Specialists : Professionals focused on managing the registration process for attendees.
Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. It is especially beneficial for organizers who need to manage a large number of registrations or who need to collect complex attendee data. The short answer is “No.”
No wonder registrations soared off the charts. Conduct surveys, analyze behavioral data from past events, talk to registrants and read comments they post in chat. What if registrants are divided? For starters, choose technology that handles virtual, hybrid and in-person events on the same platform. Then along came Delta.
Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. These all fall in step with Pinterest’s identity as a visual platform. Click To Tweet.
Feedback uncovers pain points — like registration issues or problems with a virtual event platform — that can be addressed to improve the attendee journey. The resulting values determine the net promoter score ( NPS ). Note: In the era of hybrid events, the hybrid event platform you use to power your experience is the venue.
These handy platforms are great tools to help attendees engage with each other and make the most out of what you’re offering, but doubts on how to increase the adoption rates, and how to successfully implement the apps still loom over the industry. One size does not fit all, so think about what is the best choice for you. Conclusion.
Also, you can easily collect RSVPs with various platforms, consult the attendees and even find suppliers. Promotion has never been easier. There are social media such as LinkedIn, Eventility and LinkedIn Events that really do wonders when it comes to social media event promotion and the whole promotion itself.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Its a way to attract new customers, find leads, and promote your brand. Why Does Event Marketing Work?
What are creative ways to promote an event that everyone else isn’t already doing? Dive in as we unravel the essence of event promotion and unveil game-changing strategies that will capture attention and ignite excitement and anticipation for your event. What is event promotion? It’s all about creative promotion.
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. of event organizers have seen growth in registration. of event organizers have seen growth in registration. Meanwhile, 56.2%
You most likely already have a website, an email list and are set up on social media platforms so leverage that! You know that sign-up, registration and scheduling are areas you want to target to become sustainable, but how? Registration can be streamlined through early check-in and scanning of your e-ticket.
And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note. Doing Online Registration Right. We know that online registration can be used to boost your event attendance, but it’s another matter getting it to work right. Want event more event tips?
Modern communities live online , either on social media and communication platforms or most recently, on event platforms. Anybody can launch a free community on social media or communication platforms, but they do not hold as much potential as community platforms. Where & How To Build An Event Community.
With a thoughtful, well-structured event website layout and clear navigation, your event platform can become a powerful tool for both attendees and organizers alike. When designing a landing page, it’s crucial to have a well-defined structure that guides the user toward the event registration page.
hosts advocacy conferences and groups hoping to promote change right on the steps of Capitol Hill. The NMSS decided to partner with Capitol Canary (previously known as Phone2Action), an advocacy software platform, to make sure engagement and advocacy remained at the forefront of their conference, even as it was held in a virtual setting.? .
While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. What is the goal of promoting or marketing your event? For example, we can break down the marketing objective into: Total number of registrations.
Event managers must acquire an understanding of certain tools and capabilities, the important distinctions between platforms, and how to approach the task of finding the right technology partner in the virtual and hybrid era. The past two years have seen considerable expansion, investment, acquisition and consolidation.
One example would be registration trends, which allows them to see how the event is growing over time. Check-ins will help filter out the no-shows, and net promoter scores will show just how share-worthy the event is in the eyes of participants. It is available for any device or platform.
With Cvent Webinar, event organizers can now host webinars directly on Cvent’s platform, allowing planners to manage their events and webinars in one place. It will also integrate with marketing platforms and CRM systems to allow for better measurement of webinar success.
Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees.
In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Choose the right webinar platform. Pre-webinar planning tips.
Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy. Event organizers and marketing professionals send press releases to news and media outlets to announce and promote events.
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