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2018 Event Marketing Trends

Endless Events

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. And because these breakthroughs are made in-house, they could tailor-fit it to their prospective audiences. We have a plan and its simple: become more engaging.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Read: Wasted impressions equal wasted money.). 3 Considerations.

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Hubilo’s Events Reimagined delivers a Netflix event experience and presents the next generation of virtual and hybrid events

The MICE Blog

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. The attendees could test the many features the virtual and hybrid event platform Hubilo provides, including chats, polls, leaderboards, networking rooms and breakout rooms. Then, just start testing.

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9 Ways to Grow Your Email Database

Motivation Excellence

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Unleash the power of automated emails.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Make adjustments as needed. This is perfectly normal.

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The 10 Best Event Management Presentations for Planners & Marketers

Social Tables

It does a great job serving as a sort-of “Event Marketing 101” by making the case for event marketing and laying out the keys to success across channels and down the funnel — from leveraging social networks to smart strategies for lead nurture and scoring. You’ve learned…now apply that knowledge!

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Your Complete Guide To PR For Events

Eventtia

For example, food magazines would be better platforms to run PR for food events. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms. They also help you reach more people by promoting your event across many social networks.