This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These customer reviews include: “Great platform, even better customer service and support.
Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. Then, they conduct customized outreach that converts more prospects and keeps customers engaged year-round. Create data-driven reports for C-level executives, sponsors and stakeholders in mere minutes.
They might not be the first time your prospect has heard about you. But I still think that there are ways to add value with event platforms that would make us stronger on the whole. Every time I see virtual, all I can think of is another opportunity to add more sponsor eyeballs and more money coming in, evergreen.”
Authenticity is a vital component of forming that connection and getting prospects excited about the event. For instance, a brand with a strong thread of sustainability running through everything they do will be able to form an intimate connection with prospects who believe it’s time we started looking after the environment.
Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).
For event experience leaders, effective lead retrieval ensures your team along with sponsors and exhibitors can turn attendee interest into actionable follow-ups while maintaining a smooth and engaging event atmosphere. Lead retrieval apps Lead retrieval apps make capturing and organizing attendee information a breeze.
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
Created by an event organizer for sponsors who might be willing to sponsor the event. Here, the event proposal’s main role is to communicate how prospectivesponsors can benefit from sponsoring the event, as well as to explain the event’s concept and agenda to these prospectivesponsors.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These customer reviews include: “Great platform, even better customer service and support.
Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.
Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?
If you’re looking to lock up sponsors well ahead of time, consider taking advantage of these tendencies and offer packages with time-bound benefits to encourage companies to be more proactive in their decision-making, Black suggested. She stresses the importance of being proactive when securing event sponsors.
By “suppliers” I mean vendors of products or services, and sponsors. Often, vendors meet with practitioners at a tradeshow, and sponsors (who are usually vendors too) get opportunities to address practitioners. You will alienate most if not all of your potential sales prospects.). A tip: don’t do this!
Exciting New Ways to Connect on Virtual Platforms. Virtual platforms will need to continually evolve and offer enhanced production capabilities to support hybrid events and integrate with live experiences. What I’ve been most excited about is the data captured through all of the technology platforms.
If you’re looking to lock up sponsors well ahead of time, consider taking advantage of these tendencies and offer packages with time-bound benefits to encourage companies to be more proactive in their decision-making, Black suggested. She stresses the importance of being proactive when securing event sponsors.
Some best practices to keep in mind include leveraging social media to build buzz around your event, partnering with relevant influencers and sponsors, creating compelling content that engages your audience, and conducting timely market research. It may also highlight important individuals involved, such as guest speakers or event sponsors.
Promote Across Multiple Channels: Use diverse platforms like email, social media, PR, and ads to reach a broader audience. In-Person Events In-person events, also known as live events, involve face-to-face meetings with customers and prospects. Focus on Relationships : Attendees, sponsors, partners.
Workiva shifted these smaller group events over to digital in 2020 and 2021 to “increase the number of raving fans we have,” Strehle said, “so they can help our platform become more sticky within their organizations.”. Only one sponsor canceled its agreement when the 2020 in-person event was moved online. Leverage your network.
Educating prospects. Whether you decide to use a collection of platforms or an all-in-one event management solution, make sure that your event tech stack offers important features aligned with your event goals. For instance, you may want to seamlessly send data from your event platform to Salesforce or HubSpot. Generating leads.
Send Personalized Video Invitations Use platforms like Cameo to have celebrities or influencers send personalized video invites to key invitees like customers, high-value leads, and others. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Send high-value perspective attendees something edible!
Not only does this show that you’re partnered with the industry’s best professional development organizations or certifications, but it also shows your prospective attendees that you’re fully invested in them — beyond the price of a ticket. The question is: How do you make sponsorship worthwhile for sponsors and attendees?
So, how do you find the right sponsors for your event? Instead of blindly targeting everyone and anyone who could be potential sponsors, it’s important to focus your time and resources well by targeting only those with a high likelihood of sponsoring the types of events you are currently doing.
It’s no wonder there are 181 event management platforms on G2 and a whopping 749 event management products on Capterra. When measuring event ROI, different event tech platforms have different strengths. Cons: It may require a more advanced platform. Each presents strengths, weaknesses, and levels of complexity.
If your employees love hanging out on social media platforms, encourage them to post some brand-friendly content. You can even reward an employee who uses platforms such as Help a Reporter Out to get media coverage for the release of a new product or service. Custom Crafted.
But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . 5 Ways To Find the Right Event Sponsors. 6 Tips for Pitching Event Sponsors.
That was the message from three marketing-event veterans on a September 22 webinar hosted by the American Marketing Association and Notified, a cloud-based provider of event-platform and -measurement tools. The panelists also suggested that sponsors be brought into the conversation around content creation early on.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.
Also, there are now donor prospect generator tools that may help you in your search for prospective donors. Now that you’ve identified your event goal, fundraising goal, and prospective donors to target, you can start planning the event. virtual auction) Assess your prospective donors’ preferences.
Engagement with your organic destination marketing content can be even more meaningful than with your paid media, as prospective travelers have actively chosen to build a relationship with your destination brand. Reach a larger audience of prospective travelers. Leverage targeting capabilities to reach your ideal traveler .
Successful event communications is the gravity that pulls prospective attendees through your registration process. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. PRO TIPS Use a flexible, all-in-one platform to build a site that makes a great first impression.
A user conference is designed to excite and educate clients and prospects on your product’s latest features, your company’s future roadmap, and industry trends. When companies host user conferences, they are typically interested in increasing customer retention by educating their users on making the most out of their platform.
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees. Convincing Sponsors and Providing Value.
Generating Leads Events are the perfect place to meet new business prospects and capture leads. Generally speaking, companies host and attend these events to capture more leads and raise brand awareness while meeting prospective customers in a face-to-face setting. Plan the Logistics Now, it’s time to figure out the logistics.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
According to studies, emails have a higher open rate than other social media platforms and search engines, making them the ideal channel for conveying information about events. Within these VIP emails, be sure to include specific details about special amenities, perks, and experiences that only VIP attendees will access.
Both branded their products “all-in-one event management platform,” but while the two solutions do share similar features and functions, each also offers its own unique features not available on the other. Considering an alternative event management platform to Eventmaker? Eventmaker vs. Eventtia: Compared. Request Demo.
It’s obviously much cheaper to subscribe to a video conferencing solution (Zoom) or a dedicated virtual event platform for a year than renting an event venue that can hold 10,000 attendees one time. This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device.
Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Ninety-three percent of Facebook users access the popular social media platform via phone, so creating content that looks good on a mobile device is crucial for social media marketing success.
It’s a much better way to get to know a prospective employee than sifting through hundreds of resumes and applications filled with text. Whether the event is virtual, in-person, or hybrid, hiring managers and other team members can talk to real people and better understand what they’re like.
Currently looking for an event management platform but don’t know which one is the right one for you? Are you considering an alternative all-in-one event management platform to Digivents? In this guide, we’ll have a detailed look at both Eventtia and Digivents , their similarities and differences. Request Demo.
In this article we’re going to walk you through exactly that, explaining the different online event sponsorship offerings, how to structure them into packages, and most importantly, how to pitch this to your sponsors. Your event sponsorship package is essentially a pitch on why potential sponsors should choose you. Let’s get to it!
Despite the name, event planning doesn’t stop at the planning phase of the event but rather encompasses all phases of the event cycle, including securing event sponsors, venue rental, marketing/promotion, building brand awareness, and post-event evaluation, among others. Knowing and Understanding Your Target Audience.
Easier evaluation of performance: it’s much easier to monitor the performance of a virtual event since you can use various analytics tools and even embedded tools in the virtual event platform to monitor performance. Assess whether the venue can satisfy your prospective attendees’ expectations regarding safety conduct.
Since 1989, SAP has traditionally held a single, annual customer event where our customers, partners, prospects, and influencers travel from around the world to a single venue to connect in person with SAP and each other. Global (WEG) for registration, content catalogue, and sponsor page offering. RainFocus for virtual event platform.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content