Remove Platform Remove Public Relations Remove SEO
article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s Time to Harness AI for Event Success

Convene by PCMA

Providers of AI-powered real-time translation platforms specifically for events like Interprefy and Wordly can instantly interpret live speech — providing audio, subtitles, captions, and transcripts in an attendee’s preferred language. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow.

SEO 111
article thumbnail

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. These practices even work in favor of your SEO goals. Your website is for everyone.

Website 111
article thumbnail

Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

article thumbnail

Generative AI: ally or enemy?

Interface Tourism Spain

AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.

article thumbnail

Generative AI: ally or enemy?

Interface Tourism Spain

AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.