Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111

Website SEO Automation Social Media 111

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares. How you plan to deliver this message.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. They are among the most qualified to illustrate an event’s value to their peers, even if they don’t have a robust social-media following.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 11, 2024

My team will continue to leverage AI-powered analytics to evaluate market opportunities and analyze campaign performance across countries and platforms. Handy tip: Repurpose your content for greater value by using AI to convert long-form information from channels like webinars into multiple social-media assets.

Trade Show 52

Trade Show Social Media Events Trends 52

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. The TicketBoost feature in Bizzabo’s event management platform is one tool that helps event professionals do this. Create a compelling event message. What makes your event unique? Make adjustments as needed.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 8, 2024

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Social media: Social media platforms are powerful tools for promoting your event and engaging with your target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Map out the logistics visually.

Sponsors 149

Sponsors Logistics Vendor Events 149

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Map out the logistics visually.

Sponsors 97

Sponsors Logistics Vendor Events 97

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

MARCH 7, 2023

While part of me is disappointed that we need an International Women’s Day to shine a light on the contributions of women in the world, I also realize that the day provides a prominent platform to inspire the world’s future leaders. Do I believe there is a future for women in tourism leadership? Let’s start with this – absolutely!

Tourism 85

Tourism Tourism Public Relations Social Media 85

Interface Tourism Spain

AUGUST 1, 2023

As part of this plan, in 2021 Interface Tourism Spain first purchased the data intelligence and analytics platform Travellyze, followed by the strategic consultancy firm THR Tourism Industry advisors. Global PR”, created around a unique mix of digital, event management, influence, public relations and marketing services.

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s This past spring Owens and his team turned to user-generated content , or the visuals their guests share on social media, in hopes of helping themselves stand out.

Website 52

Website Social Media Public Relations Platform 52

Crowdriff

JANUARY 21, 2019

Snapchat may have been the first platform to popularize the Stories format, but this past year the big story (excuse the pun) was Instagram’s similar feature, which surpassed Snapchat’s popularity. 3| Paid Social, SEM and Display. Keep Your Eye on These Growing Channels for Tourism Marketers.

Website 52

Website Tourism Tourism Marketing 52

Motivation Excellence

MAY 12, 2020

We need on-demand technology more than we used to, and we are constantly updating our social media posts, sending texts and chatting online. These mistakes can be avoided if you do the following: Make sure that managers tell their employees that surveys are not public relations initiatives but are for the organization.

Communications 130

Communications Communications Human Resources Organization 130

Crowdriff

MARCH 26, 2018

They frequently host out-of-the-box exhibitions (like last year’s Star Wars- themed exhibition ), evening social events, and even feature digital screens with visitors’ pets alongside paintings of animals in their stampede exhibit. We can’t always be at every event capturing photos for social media and the website,” said Robb.

Social Media 52

Social Media Communications Communications Website 52

DCI

MARCH 20, 2023

Landing a placement in top-tier media about a community’s economic development efforts has undergone a significant shift in recent years with the increasing use of social media platforms and the internet to consume news. While our team of economic development public relations professionals stay on top of these trends, we recently saw a report (..)

Media 52

Media Trends Site Selection Public Relations 52

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Bizzaboo

JANUARY 10, 2024

Offering best-in-class marketing solutions, Allied excels in integrated paid, owned, and earned media, creative solutions, and strategic consulting. This collaborative approach benefits our clients now more than ever, as they look to build their careers and their brands across multiple disciplines and platforms. Cadence, Inc.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

JANUARY 10, 2024

In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, public relations, partnerships, social media, and digital platforms. Doane has more than 20 years of hospitality experience and most recently worked as chief commercial officer at Accor North America.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

OCTOBER 13, 2024

The SuperZoo pet retail event finds playful ways to engage its audience on social media. The role of social media is changing –– in a big way. This shift from “a place for social interaction and sharing” to “information source” means that social strategies need to shift, too. Choose the right channels.

Social Media 52

Social Media Media Retail Public Relations 52