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Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
You need to get sponsors to foot part of the bill for the event. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign. After all, what event doesn’t need extra funds?
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. having 50% more socialmedia impressions than your previous event). Engaging with event sponsors. PURPOSE: Engage attendees and build socialmedia presence. Networking with other attendees.
Also, consider a special offer when it comes to sponsors’ products that they serve. So for example, if one of your sponsors sells shampoo, maybe offering 50% off their shampoo, let’s do it. Maybe you can say, “Hey, if you’d like to meet one of our sponsors leading up to the event, here’s a meeting link.”
For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you. For reference, check out InEvent’s gamification presentation.
Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. These three strategies to get the most out of a sponsor partnership: 1. Resist the urge to begin a sponsor relationship by flooding email inboxes with your initial proposal. Maintain the Momentum Afterward.
Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Podcasting can be a new place to give value to your sponsors, year-round. Seek Out Sponsors.
No one wants to look at dense presentation slides for hours on end – that’s a one-way ticket to Boredom Town. Aside from how much you’re presenting to your attendees, you also need to consider for how long you’re making them sit in front of a screen consuming content. 4 Choosing The Wrong Presenters.
And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. Big time sponsors get a general session everyone has to attend and then others get a breakout room or maybe an exhibit booth. And usually, the answer is a resounding yes!
Leveraging SocialMedia: Utilize socialmedia platforms to create buzz, share updates, and engage with potential attendees. Automate posting schedules and monitor socialmedia performance metrics with analytics tools. Use tools to automate scheduling and distribution across multiple platforms.
Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos. Also be sure to include the speakers’ Twitter handles in the program, in any handouts, and preferably on screen during the presentation. Make It Shareable.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Measure ROI for sponsors and exhibitors. What do your attendees think about your event?
Even in the age of socialmedia and Skype, 84% of people still prefer in-person interactions. You can always follow up after networking event using socialmedia. Gain SocialMedia Attention. The point of an event is to break away from socialmedia just for a day. Not-So-Instant Results.
With so many devices vying for our attention, it’s easy to see how our dependence on these electronics can be viewed as a hurdle for presenters, especially as they are confronted with a sea of bowed heads distracted by other content. How can planners help presenters compete with the ubiquity of handheld devices? Take notes.
With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. Instead, connections and event-related experiences were at best scattered across several socialmedia platforms.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Personalize the meeting as much as possible.
After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Engaging with audience and media. Putting together multimedia presentations for sessions.
Thanks to socialmedia—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. It typically begins with a short presentation by a guest speaker, followed by a question and answer session with time to mingle afterwards. Will there be enough engaging activities? Keep it Personal.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Socialmedia. Post-Event Debrief Questions For Sponsors. Begin with your successes.
Patterns of consumption have indeed changed drastically when compared to a pre-socialmedia world. In order to combat webinar fatigue, presenters and speakers alike must make a serious effort in order to establish a consistent, engaging dialogue with the audience. But when it came to events, things remained pretty much linear.
One of the greatest benefits of asynchronous communication is that participants can take time to digest information and present their answers when they are ready. Give attendees extended access to a platform where they can meet other community members, attend webinars, ask questions, and interact with sponsors. Higher Event ROI.
Think about them and write them down so you can present them when meeting with a virtual event production company. Do you want an expo hall or sponsor type of experience? What kind of content will you be presenting? Will all your presents be in a single location or distributed? Which one would fit your event best?
The VR programming gave participants the ability to virtually explore the interior and exterior of Ford’s vehicles and watch the on-demand virtual Ford stage for speakers and presentations. A VR-supported presentation can transform your event, itself. VR does several things that the simple, yet beloved PowerPoint presentation cannot.
An interesting topic that comes up is related to attendance, and how many people are present during the live event versus the ones that watch the recording. And so I actually encourage our speakers to use their own PowerPoint template with their contact information, their socialmedia hashtags.
This week, we have a few tips for making your trade show booth stand out and managing your socialmedia better. There should be interactivity between the presenter and the virtual attendee. Mission Control For Your SocialMedia. Socialmedia is a bit like exploring outer space.
In the Multicultural Marketplace, DMO-sponsored booths suppliers who represent diversity and the community and are then assigned appointments with domestic and international buyers, press and socialmedia influencers.
Which theme will make both sponsors and event goers happy? You could even repurpose something common and get away with it, if you can present it in a convincing way. For one, oversold events present a lot of logistic difficulties. Socialmedia is another field altogether, and knowing how to create a good video is just the start.
One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. Presenters can join the main stage and broadcast a presentation to all users. feature : Attendees can raise their hand to come up on stage and ask the presenters a question. . Albert’s Aha!
Do it like they do in awards nights, with grand entrances and photo ops for socialmedia. On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in.
“No economic good will be successful if we don’t have social good,” said Sherrif Karamat, PCMA president and CEO, in a small breakout room before the final speaker (more on actor Geena Davis later) took the stage to address the approximately 3,800 people who traveled from 36 countries to be there for the flurry of networking and education sessions.
Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated socialmedia content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.
Whether they are on socialmedia or a tool like Vimeo’s Live stream, where anyone with a laptop can put their webcam on. So what that would entail is you might have a couple of different presenters coming in either remotely or all going to a single studio site and then broadcasting out from there.
We’ve already covered how repurposing your content into a subscription model can present itself as an opportunity to continuously drive revenue to your company. You can leverage this to your advantage by selling banner and pop-up ad space to potential sponsors of your virtual event. Find Additional Revenue Streams.
From effective event registration, mobile apps, and audiovisual and presentation technologies, to socialmedia and live streaming, the list of event tech solutions available to event planners is endless. Socialmedia for events can be leveraged to create buzz, promote the event, and increase exposure.
A great app will also allow you to track your ROI and monetize sponsors. How can you leverage your app to include sponsors? Their app includes tools that measure attendee engagement in real time, are set to build revenue and highlight sponsors, and most importantly, tools that keep your attendees informed during the event.
The difference between AI and most technology like socialmedia is that it doesn’t put distance between people,” he said. Ask it to make the event more sustainable, design a networking event for people who are not outgoing, incorporate a sponsor in a meaningful way or mark up a contract as if it were a lawyer.
A Needed Partnership Shawn Anderson, divisional vice president of sales and marketing with Remington Hospitality, agrees, “There is great opportunity to collaborate with local businesses, sponsors and vendors to create mutually beneficial relationships that enhance attendees’ experiences.”
Do you need exhibitor and sponsor activations? Are you planning on having sponsors involved in the virtual event? Will it include adds or an aggressive socialmedia campaign? The amazing speaker that presented awesome content and kept them engaged? The sponsor activations? How do you plan on doing this?
You should approach sponsors at this early stage as well. Of course, there should also be a way for the sponsors and attendees to suggest how to create these engagement opportunities. For example, ticket sales can be improved by the trio of socialmedia campaigns, referrals, and follow-ups. Think Green Event Planning.
Promote your event on socialmedia and email, sending consistent reminders and offering early-bird perks, such as bonus content or a discount. Here’s how to make a virtual audience feel like they’re at an in-person event: Call your audience members out by name throughout the presentation. State the benefits of attending.
Imagine trudging into a convention center with expectations of seeing the usual white fluorescent lights and long, drawn-out presentations. You really can project anything – from sponsor branding, all the way through to cinema-style narratives. Is imminently shareable on socialmedia.
Because the online world, unless you daily vlog and unless you are a natural with socialmedia, may not come as naturally when talking to a camera”, adds Dan. And so I have to imagine the present people that are in the audience as well as those who will tune in later, and I have to craft my story accordingly”, Dan explains.
Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on socialmedia. This is classic paid influencer marketing via socialmedia, a marketing trend that has been rapidly growing since 2014. Read the full article at Conferences That Work.
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