Smart Meetings

FEBRUARY 3, 2023

Shannon Copeland The seamless coordination of countless logistics required to produce a productive and enjoyable meeting or event is a Herculean task. Also, have your law enforcement, security, medical staff, and public relations team ready and ensure they know their roles and responsibilities.

Attendee 246

Attendee Meeting Speakers Communications 246

Smart Meetings

AUGUST 4, 2023

With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise. He will oversee direct sales, marketing and public relations.

Sports 233

Sports Promotion Sustainability Public Relations 233

The Abbi Agency

JULY 27, 2021

Whether it’s a national health crisis, product awareness, access to healthcare, or some other challenge yet to be faced, we know the most effective path to success is creating relatable news moments to uplift the brands we work with. . To learn more about our strategic approach to public relations, click here.

Healthcare 130

Healthcare Public Relations Publishing Media 130

Endless Events

MARCH 24, 2020

Mark is the VP of Marketing of Digital Monitoring Products (DMP). This is the show where you bring out all your new products”, explains Mark. “And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Convene by PCMA

NOVEMBER 1, 2024

Attendees want to discover products and companies they haven’t seen before, and that means new companies need to be easy to find. But today’s audiences want more than vague “new product” promises. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report.

Promotion 59

Promotion Public Relations B2B Audience 59

The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience.

Marketing 200

Marketing Marketing Advertising Website 200

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Proofread marketing assets before they go live to avoid risking an embarrassing blunder or your organizations reputation.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Endless Events

DECEMBER 16, 2019

So I had my event production experience, so I’m looking at how humans move through space and designing a space that is great for humans to move through. And then like how humans would actually use the product” Getting Technical. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins.

Networking 194

Networking Events Conference Platform 194

Smart Meetings

APRIL 8, 2022

Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager. Since then, Lora has held the roles of area communications manager, and director of public relations, her most recent position. Regis Beijing. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

JULY 15, 2024

We see it in action every time our purchase or search history on Amazon delivers a product it thinks we’ll like, or when Netflix offers recommendations based on what we’ve watched. In the meantime, we should all be asking how AI can help us be more creative, efficient, and productive — and staying ready to pivot.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

AUGUST 22, 2022

Feature new or innovative products. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature innovative products, novel ideas, and trending topics in articles, videos, and social content. See On the Web for an example.).

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Motivation Excellence

JANUARY 26, 2019

The simple answer is anything and everything you do to bring the message about your products or services to the world. Examples are a new product launch or a limited-time sale. You cannot create a marketing plan unless you know about who you are marketing your products to. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Maritz Global Events

AUGUST 21, 2019

You need to maintain the highest food quality standards and ensure that all products are fresh because if your guests start falling ill, there will be no turning back and your reputation can be ruined. Public Relations Flubs. Guest Illness and Injuries.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

OCTOBER 31, 2022

Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. IBIE targeted attendees interested in adding cannabis-infused baked goods to their product mix with a new pavilion, exhibits, and a dedicated education track. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Follow these 5 tips for fantastic fundraising events. Branding/Design.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

AUGUST 7, 2023

.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Tourism eSchool

NOVEMBER 30, 2022

A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family. What problem(s) does your experience / product / event solve for your Ideal Customer? Personality / Tone of Voice. Customer Interactions.

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. The Inspired Home Show created an “In Stock” program to help retailers identify suppliers who had products in stock and ready to be shipped.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

SEPTEMBER 9, 2021

As such, it’s imperative that we use images to highlight the timeliest trends, newest technologies, most buzz-worthy product launches, and hottest speakers to convince prospects they need to attend this year or be prepared to suffer from a serious case of FOMO. Encourage Social Sharing.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Travel Daily Media

JULY 20, 2022

No matter what you are looking to achieve with your next event, Maldives has a new product ready for you to incorporate into your programme. The Maldivian tourism products offer you the perfect equilibrium to shift from business mode to relaxation in a millisecond. Think MICE, Think Maldives!

Meeting 98

Meeting Public Relations Technology Technology 98

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Promotion Hospitality Tourism 52

InEvent

NOVEMBER 29, 2023

In the dynamic world of public relations, events play a pivotal role in shaping brand narratives and forging lasting connections with audiences. Whether it’s launching a groundbreaking product, celebrating a company milestone, or hosting a press conference, the right PR event can catapult your brand into the limelight.

Event Planning 52

Event Planning Public Relations Events Audience 52

Convene by PCMA

APRIL 20, 2023

For some, it may be adding AR to product launches or speaker sessions at in-person events; for others, it may mean creating a VR environment where attendees around the world could network or buy goods and services in real time.

Technology 105

Technology Technology Events Event Marketing 105

Travel Daily Media

JULY 15, 2019

The workshop enabled participants to understand the different market segments of the Chinese outbound market, including current and future trends, spending patterns and purchasing behaviours, enabling them to adapt their products and services as well as their marketing strategies to attract a bigger and more profitable portion of this market.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Solimar International

MAY 8, 2022

I received a degree in Communication with a focus in Public Relations from Virginia Tech. Not only do they have information about their visitors, but they also have a wealth of knowledge from running a business and from marketing their own products.

Destination Management 98

Destination Management Organization Management Tourism 98

The Abbi Agency

DECEMBER 2, 2021

Another 12% of consumers are prioritizing experiences , opting for new products and brands while making the most of it. Sustainability is also taking over the list of priorities, with 16% of consumers trying to minimize their impact on the environment.

Banking 130

Banking SEO Audience Sustainability 130

Bizzaboo

JANUARY 10, 2024

Banzai Seattle, WA Banzai’s products reach millions of users every year to help marketers drive more revenue through better events, webinars, content, and data. Bespoke Audio Visual Toronto, ON Bespoke AV is a full-service live events technology company, specializing in virtual event production and on-site live events.

Management 98

Management Advertising Events Consulting 98

Interface Tourism Spain

SEPTEMBER 2, 2024

We must recognize that AI is not a replacement for human work but rather a tool to enhance our productivity. In the field of communication and public relations, we see how generative AI has become a powerful tool. Similar concerns were voiced when the internet arrived, and now we all use it naturally.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

We must recognize that AI is not a replacement for human work but rather a tool to enhance our productivity. In the field of communication and public relations, we see how generative AI has become a powerful tool. Similar concerns were voiced when the internet arrived, and now we all use it naturally.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. You shouldn’t host a product launch just to announce a new product.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Conferences that Work

DECEMBER 19, 2016

A virtual meeting eliminates the potential for a public relations disaster.” Days of talking and showing off the company’s products, including copious amounts of treats from Dairy Queen, a Berkshire Hathaway subsidiary.

Meeting 81

Meeting Public Relations Online Remote 81