This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days.
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Identify trends in what sponsors appreciated most and what had less impact. The solution?
The goodies deliver the engagement, while the flyers push the product or brand. Make your registrants aware that you’re going to send them something and insert a few ‘extra’ questions to indicate the branded products this person will most likely use and be interested in. Find a product like this, and put your brand name on it.
While the providers do in most cases want you to give them your email address and a bit of demographic info to get the goods, these ebooks, whitepapers, and ecourses offer real value, not just product pitches. Content Summary: Want to know the current trends and best practices when it comes to working with sponsors? Media Type.
Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up. Whether it’s understanding the company size, assessing products of interest, or determining if the lead is a decision maker, these tailored questions provide invaluable insights for post-event follow-ups.
According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge. This does not include the cost of internal product launches and other corporate events. This is especially important to tradeshow organizers.
Think VIP networking sessions, custom matchmaking for sponsors, and even AI-powered personalized agendas. From blogs and whitepapers to case studies and product demos, there is a wealth of knowledge waiting to be tapped to help you create unforgettable event experiences that drive engagement, ROI, and attendee loyalty.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content