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And what are some virtual tradeshow ideas I can use? But some of the questions we see people asking more often surround tradeshows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual tradeshow ideas.
Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement.
Tradeshows have been a crucial aspect of the business world for centuries. Companies and customers have utilized these exhibitions to buy and sell products and exchange ideas globally. In the context of tradeshows, this means designing the event in a way that minimizes waste and promotes sustainability.
How to Elevate Your TradeShow Booth Experience 08 May 2024 In the dynamic realm of event management, tradeshows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of tradeshows for professionals in the meetings and events industry.
A tradeshow is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Launch a New Product.
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B TradeShows.
Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. Exhibitors need to showcase better products and services. TradeShows Made Easy. Click To Tweet.
Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , tradeshow design and operations. This year was no exception. I attended in search of trends shaping U.S.
The Comeback of Jewelry TradeShows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace. We’re bringing the first large-scale tradeshow in the country back to the show floor,” McCurdy says.
Consider the tradeshow to be your stage – and you need to be performing from the moment you leave your hotel room until the moment you return. Make sure you respond right away to questions and requests and try to set appointments right at the show. The leads you capture are what makes the event worthwhile. Bring your Best Reps.
Planning to attend a tradeshow can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.
Topics addressed include sales savvy and creativity; leading a team through tough challenges; building accountability between stakeholders; creating better communication; overcoming the inevitable times when “shift happens”; creating alliance partners for better outcomes; and getting the most out of buyer/seller tradeshows and events.
View this post on Instagram A post shared by Proto Hologram (@protohologram) Proto’s M and life-size Epic models can also be used to promote products at events such as sales kickoffs in a more interactive and engaging format with their touch screens and QR codes that comes with data metrics and analytics. Guest line up for it.
Whether it’s an onstage production or a corporate Christmas party, Fir comes in three sizes, so it has you covered. Yetiflake brings an icy beauty that’s perfect for an ice bar, music performance, television production and more. With front lighting or up lighting, we think Loop works best for conferences and tradeshows.
With a backdrop of rising costs, exhibitors are making choices that can negatively affect the show organizers revenue and the stability of the exhibitions and events industry. Tradeshows remain a unique marketing channel, offering access to valuable data, relationship-building opportunities, and measurable ROI.
Tradeshows and conferences, once a staple of corporate America, where new products and services were presented and face to face connections made, are undergoing a transformation, driven by COVID-19. After a quick stop back in New Jersey, I was off to Europe for two more tradeshows and some business meetings with partners.
3 Reasons to Hire an Accredited DMC 15 May 2024 In the dynamic realm of event management, tradeshows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of tradeshows for professionals in the meetings and events industry. These strategies can help.
The new business model for tradeshows is producing highly valuable, branded, multi-media content. By the second half of 2022, digital product offerings will be more robust and competitive for segments of the business that are traditionally part of the trade-show and event organizer on-site products.
Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and tradeshows to weddings and incentive travel. To stand out, clearly communicate what makes your product or service unique. What can I offer that competitors cannot?
“But I think as we’re moving forward, we’re seeing 3D tradeshow platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical tradeshow.
Andrea Stokes, practice lead for hospitality at JD Power , told Smart Meetings that according to data “81% of business travelers expect to travel at least once in the next 6 months to attend conferences, conventions or tradeshows, which is good news for the meetings and events industry. These results are on par with our Q1 survey.)”.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Mark is the VP of Marketing of Digital Monitoring Products (DMP). This is the show where you bring out all your new products”, explains Mark. “And the public relations before a tradeshow nowadays you can’t just drop it on the day of the tradeshow, they’ll never be seen.
This week, we have a few tips for making your tradeshow booth stand out and managing your social media better. Some of us are more productive in a coworking space, while others find more focus working in a coffee shop. TradeShow Tips for the New Year. Going on a tradeshow this 2018?
?? The Best of the Best: What It Takes: Hybrid & Virtual Event Production: Elevating The Experience. It’s no secret that our surroundings impact mood, productivity, and overall happiness. What it takes to produce virtual and hybrid events – from the perspective of a production company (6-minute read).
In a nod to the viability of the tradeshow in the future, 150 were first-time exhibitors. Read More : Tales from Las Vegas: Jewelry TradeShows and LVCC’s Comeback. Despite the lower overall numbers, 11,000 classes were sold out as people were looking to increase their skills. A Sustainable Focus.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. Review our free production guide infographic and level up your AV tech knowledge. Continuing our discussion, how do you plan to use virtual or augmented reality in your tradeshow? Click To Tweet.
Spring TradeShows McCormick Place leads Chicago’s spring business calendar with major industry events. The Inspired Home Show runs March 2-5, while the innovative ProMat 2025 manufacturing technology showcase takes place March 17-20. The city’s tradeshows and tech sector create unmatched networking opportunities.
Just because you’re hosting a tradeshow in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. One of the big benefits of hosting a hybrid or virtual tradeshow is that it’s easy to increase accessibility. Pick the low-hanging fruit. Account for accessibility.
Additionally, they are much more likely to spend money on experiences rather than products. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events. Brand activations and product launches can center around the actions of your end-users.
Experience production company Hargrove faced this dread when the recent, narrowly avoided, government shutdown loomed. Smart Meetings spoke with Vice President of Event and TradeShowProduction at Hargrove, Lisa Miller. It is indispensable to work with trusted event production partners and anticipate all possibilities.
“We’ve got two products at Astute Review. This then leads to the second product. “The tradeshows that I went to were typically only annual or semi-annual. As you lead up to your big annual tradeshow, you can send us a template. Astute Review: An Introduction.
The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Check out the largest tradeshow with over 300 exhibitors. Browse the tradeshow floor all day for demos and deals. Spend the day meeting vendors and attending sessions.
Virtual tradeshows are a fantastic forum to bring people together to discuss business, create new connections, and generate business. Even better, their main components – i.e. networking, exhibitor booths, product launches, and so on – work virtually. How to plan a virtual tradeshow So now we’ve got the basics done and dusted.
Spice It Up: Unique & Exciting Virtual TradeShow Ideas. ? Speaking of virtual tradeshows. And not to feel like I was doing something productive. Virtual tradeshows don’t have to be lame – here’s how to make them better! (8-minute Latest shows and podcasts.
This Checklist Could Save Your TradeShow. Tradeshows are intensely competitive. They are also relays and amplifiers for your brand and product. Tech up Your Display for Your Next TradeShow. Still using an old-fashioned projector or even a plain computer monitor for your tradeshow display?
It casts a shadow on employee well-being and disrupts an organization’s productivity. Meetings Can be Sensory Overload Zones Corporate meetings and tradeshows are notorious for being sensory overload zones. Simply put: every company should have a game plan for dealing with stress management.
We saw event production contracts go from thriving to nearly all events cancelled, scaled way back or transformed into virtual in a matter of hours or days. This will require solid production, formatting, timing and execution in order to include the remote audience and participants in a coordinated, seamless and inclusive way.
For almost 20 years, Deanna has worked on fundraisers, conferences, tradeshows, and other events ranging in size from 10 to 20,000 attendees. Deanna is a truly holistic event professional ; she’s done everything from conferences to tradeshows. Creating an ideal attendee experience is almost second nature to her.
And it was only in 2010 that mobile ads, specific for events and tradeshows, really started to see huge growth. And if you’re looking for the best virtual event production company out there, chat with us! Click To Tweet. It was 2007 when the iPhone was released, but it takes a little while before people start using it.
Now, Airbnb seeks to up the ante by adding its own Airbnb Experience products into the booking process. That is the highly competitive nature of today’s tradeshow landscape. Many factors play a role here, from technology to the natural charm of your tradeshow staff. Even if you build it, people may not come.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
The event business model framework is a grid with the top being “purpose”, bottom being “product for profit”, left being” engagement” and right being “ticket sales.”. On the other hand, an event focused on ticket sales and product for profit, makes the most revenue from an event, but may or may not engender as much good will.
Our lovely host Sarah welcomes the iconic JC York from Classic Entertainment & Productions. One of the products that we have, we call it the interact TV. So they’re on the big screens or a TV for entering or exiting a tradeshow area, or just a common area. So today, we’re diving straight into it.
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