Promotion Prospect Public Relations 
Convene by PCMA
FEBRUARY 13, 2023
Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.
Convene by PCMA
APRIL 24, 2023
Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.
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Convene by PCMA
DECEMBER 7, 2021
After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. “I will make net new lead acquisition job No. 1.” — Anjia Nicolaidis, director of international marketing.
Convene by PCMA
MARCH 16, 2022
Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.
Bizzaboo
APRIL 19, 2023
You could promote your event on social media, in industry publications, and through email marketing. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Create a compelling event message. What makes your event unique?
Convene by PCMA
JANUARY 19, 2023
We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head. I will stay hyper-focused on word economy and answering the ‘what’s in it for me?’
Convene by PCMA
JUNE 18, 2022
Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.
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