Convene by PCMA

FEBRUARY 13, 2023

Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 7, 2021

And every day of the year, visitors to the Visit Seattle website now will find a formal reminder that Seattle is built on native land and its residents “live and work on the unceded, traditional territories of the Coast Salish peoples, whose ancestors have lived here and cared for these lands and waters since time immemorial.”.

Public Relations 98

Public Relations Website Culture Promotion 98

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. And by promoting a unique hashtag for an event, the content that attendees create becomes more discoverable. Repurpose Event Content. Invite speakers to be guest bloggers.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. How can we promote sustainable practices on the show floor that live on beyond the event and positively impact the communities and industries we serve?

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Bizzaboo

JANUARY 8, 2024

Event marketing focuses on promoting your event to attract attendees and generate interest. Event branding sets the foundation for effective event marketing by creating a visual identity that can be used in promotional materials. Although event branding and marketing are distinct, they are closely intertwined.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

DECEMBER 7, 2021

It’s imperative we give thought leaders who are participating in events the opportunity to promote their involvement. “I There are many moving pieces that comprise a digital marketing campaign: websites, email, SMS, search, social media, targeted advertisements. I will see the whole picture.” — Michael Engard, web developer.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

JULY 14, 2022

With coverage on the Northstar Meetings Group website, you’ll be sure to maximize your visibility among planners. David Swanson is a freelancer who covers the events industry for publications including . Sue Hatch is the content director at MeetingsNet , an online publication for planners in the MICE industry.

Meeting 70

Meeting Publishing Public Relations Planner 70

DCI

MARCH 7, 2023

Over many years I have watched how our male counterparts support the advancement and promotion of their friends and colleagues and use their networks so adeptly,” she said, “but sadly, this is not something that I have seen my female counterparts in the world of tourism master and it’s one thing I’d like to see change.

Tourism 85

Tourism Tourism Public Relations Social Media 85

Crowdriff

MARCH 26, 2018

We also use [the social photos] to help promote events and programs that are happening, because people are capturing images of the events they attend,” she added. “So So we can use those photos to promote the next one.”. We can’t always be at every event capturing photos for social media and the website,” said Robb.

Social Media 52

Social Media Communications Communications Website 52

Convene by PCMA

MAY 19, 2023

Promoting exhibit space to companies? Adding “exhibitors” in your website navigation? Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Of course, traditional terms do have their time and place. Booth” says it clearly and succinctly.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

B2B 59

B2B Event Planning Conference Logistics 59

Gavel International

JUNE 8, 2021

These factors have made it necessary for marketers to straddle the line between legal requirements and cultural shifts while maintaining control of their brand’s messaging online, including: Website terms of use policies. Discuss co-workers, promotions, financial matters, strategies or legal information. Cookie policies.

Social Media 52

Social Media Media Technology Technology 52

DCI

JULY 19, 2021

In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive. Two successful partnerships come immediately to mind.

Benefits 52

Benefits Advertising Remote B2C 52

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Big news for small groups. Embrace it, even.

Travel 69

Travel Travel Media Public Relations 69

Crowdriff

JULY 5, 2017

Then they began to rethink the angle they were promoting Houston. When this department was created and given a separate budget we renewed our commitment to promoting Houston as a leisure destination,” said Pilar Florez , the Director of Tourism for Visit Houston. Shifting Gears to Attract Leisure Travelers.

Social Media 52

Social Media Website Public Relations Promotion 52

Convene by PCMA

APRIL 20, 2023

In essence, your wish is their command: ChatGPT can generate ideas or even full copy for social posts to promote a keynote session, write session descriptions, or recommend venues for your next event. Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors.

Technology 105

Technology Technology Events Event Marketing 105