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How to Successfully Market Your Next Event

Smart Meetings

Earned media refers to content others publish or share about you. For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. Update SEO Regularly.

SEO 245
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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62
MICE professionals

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How to Set Up, Optimise + Manage your Google My Business Profile

Tourism eSchool

Published on October 10, 2021. Google My Business is a free tool that allows you to set up and promote a Profile for your business, which helps extend the reach of your business in Google Search Engine Result Pages and Google Maps. They are a definite local SEO ranking factor, as confirmed by Google itself. By Paige Rowett.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. For adherents of the “create once, publish everywhere” school of thought, this strategy is indispensable. These practices even work in favor of your SEO goals.

Website 111
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Social Media Accessibility: 6 Things to Consider

DCI

As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. Increase Visibility Accessible content is also better for search engine optimization (SEO). Need help putting in the effort?

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. It includes marketing that uses digital technologies to promote your brand and connect with audience members. What is digital marketing? mobile app ads) Text messaging (e.g.,

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?