article thumbnail

How to Successfully Market Your Next Event

Smart Meetings

For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. However, submitting a press release to local publications may add another degree of promotion.

SEO 245
article thumbnail

Budget Increases Are on the Rise in 2019

Smart Meetings

Marketing and promotion. Though nearly half denied using it, and a small 21 percent found it to be an ineffective method, experts say SEO is undeniably important when increasing your event’s visibility through online key words. Only six percent report lowered budgets. Spreading the Word. What is driving budget boosts?

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cooking Up Culinary Excellence

Smart Meetings

Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”

SEO 264
article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Using an SEM Strategy.

Audience 212
article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

In many ways, it’s effortless promotion through the simple power of sharing. Boost Your SEO Ranking. Besides building trust and increasing content, UGC can help your SEO. With user-generated content, you can meet those people where they’re hanging out. Put Your Customers’ Needs and Thoughts First.

Benefits 246
article thumbnail

35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.

article thumbnail

Basic Travel Marketing SEO: Five Ways to Improve Your Blogs & Content

DCI

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Remember that SEO keywords need not be singular words.

SEO 63