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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

Audience 246
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. They’re far more likely to listen to non-brand opinions when choosing where to travel and spend their money. .

Benefits 246
MICE professionals

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The Treasure Map of Travel: How Travel Keyword Search Volumes Guide Destination Marketing Success

Advanced Travel and Tourism

Why the right travel keywords are important to reaching your specific audience Imagine a world where travelers, like eager treasure hunters, leave behind a trail of digital breadcrumbs, revealing their deepest travel desires. Or are you touting your bustling city’s nightlife, while travelers crave quiet cultural immersion?

Travel 130
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Basic Travel Marketing SEO: Five Ways to Improve Your Blogs & Content

DCI

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Search engine optimization is just that – optimizing. Destination.

SEO 63
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.

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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. If people are coming from out of town, will they be able to travel there easily enough? Promote your event with a strong marketing plan.

SEO 141
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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

Most leisure travelers make their final decision on a hotel by visiting its website. You need to include key information travelers are looking for (such as your location, contact information, and a link to your booking engine), but contemporary websites should be an engaging and dynamic experience. . Stronger SEO Capabilities.

Website 96