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Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. These practices even work in favor of your SEO goals. Your website looks good — everywhere.
For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. We can also infer from the word “leads” that either the participants or the speakers (or both) will be female leaders of some sort. Research what’s already out there. Go back to the drawing board.
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved SEO rankings : Combining PR activities and marketing efforts can help you get a coveted spot on the Google search page. It must also help to drive sales.
Jump to: 6 Standout Sales Prospecting Techniques (And How to Get Them Started) | ITA Group. Sales prospecting is changing but there are still solid techniques that can be implemented today to attract prospects and boost your sales. You don’t need to reach superstardom to connect with your customers and prospects.
Successful event communications is the gravity that pulls prospective attendees through your registration process. When you make a change elsewhere on the platform – like adding speakers or sessions – the sites display new info automatically. Show prospects your emails are well worth opening before asking them to register.
banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., Create captivating marketing content From short-form video ads to live speaker interviews, incorporate a mix of visual content into your digital marketing strategy to engage your audience and keep them wanting more. Cost per lead (CPL).
Hire Influential Speakers. If they have influence, hire them as a guest speaker. The more popular a speaker is, the better and the more hype they can create for your event. For instance, if you’re running a marketing-themed event, conference, or summit, you can work with marketing professionals as speakers and event promoters.
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. For example, you’ll need to find ways to keep your in-person speakers/talents and attendees interacting with your virtual attendees in real-time. your speaker).
Bizzabo’s website builder lets you embed external widgets, but you can also embed Bizzabo's registration, agenda, and speaker widgets to any custom website. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Bizzabo’s website designer can add or edit custom CSS, JavaScript, and HTML.
Bizzabo’s website builder lets you embed external widgets, but you can also embed Bizzabo’s registration, agenda, and speaker widgets to any custom website. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure.
If you’re hosting a huge event, you could create a whole interview series featuring the speakers and presenters you’ll have at your event. In the example above, HubSpot created a montage of clips from INBOUND 2022 to highlight the event attendees, speakers, amazing activations, and venue specs — plus Bizzabo’s Klik Experiential SmartBadges™.
If you’re hosting a huge event, you could create a whole interview series featuring the speakers and presenters you’ll have at your event. In the example above, HubSpot created a montage of clips from INBOUND 2022 to highlight the event attendees, speakers, amazing activations, and venue specs — plus Bizzabo’s Klik Experiential SmartBadges™.
Not only do you want it to showcase the most important information about your event, but you also want to capture the interest of prospective attendees while simultaneously exciting your loyal ones to return. Customizing questions by attendee type (speaker, sponsor, basic attendee, etc.)
A great event website should be a single source of information for its prospective attendees, encouraging them to find out more about the event and ultimately getting them to register for the event. A proper event website has three basic functions: Providing data and information (prospective) attendees may need about the event.
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