Motivation Excellence

JUNE 24, 2020

While it’s harder to get new customers than to keep your existing ones, generating new leads is critical for sustained growth. An employee isn’t likely to forget the company-sponsored trip to Barbados with his family in tow, but he may easily forget the cash bonus that went to pay down his student loan debt. Generate New Leads.

Incentives 130

Incentives Panel Production Sponsors 130

Travel Daily Media

FEBRUARY 25, 2024

Photo: Credit Sydney ICC Australia’s premier convention, exhibition and entertainment venue leads the way to inclusive, sustainable, and innovative events by activating its expanded Legacy Program – now featuring an ‘Inclusion and Belonging’ stream.

Sustainability 76

Sustainability Prospect Panel Event Apps 76

Solimar International

AUGUST 25, 2023

Community-Based Tourism (CBT) exemplifies sustainable tourism, promoting local development through social justice, resource redistribution, sustainability, and empowerment. A swift emergency plan established a food distribution network to address this, connecting sponsors and hunger relief campaigns with CRQ food donations.

Tourism 52

Tourism Tourism Sustainability Government 52

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. Show prospects your emails are well worth opening before asking them to register.

Registration 52

Registration Communications Communications Prospect 52

Stova

FEBRUARY 14, 2025

Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.

Sponsors 52

Sponsors Social Media Prospect Speakers 52

Eventtia

APRIL 12, 2022

This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Advanced analytics will mean it’s easier for event organizers to prove the event’s value to sponsors and partners and can also use the collected data to create better events in the future.

Virtual Events 62

Virtual Events Prospect Events Registration 62

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Consider these inspired trade show marketing examples: Absolut created an AR mobile app that takes prospects on a 3D tour to the village of Ahus, Sweden, to see the distillery and learn how the company produces its iconic vodka.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Maritz Global Events

NOVEMBER 4, 2019

33% sponsored an email blast to the attendee list. 23% sponsored an onsite banner. Record your breakout sessions and give attendees a sponsored card that will allow viewership of them for the next 12 months. In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Bizzaboo

NOVEMBER 7, 2023

Bloomberg Sustainable Business Summit: New York The registration page for the Bloomberg Sustainable Business Summit is succinct and impactful. It highlights the event’s significance in bringing together business leaders and investors for sustainable business and finance discussions.

Registration 59

Registration Attendee Remote Events 59

Skift Meetings

JUNE 11, 2024

This presence is an added bonus for conferences based in these core sectors, providing access to thought leaders, sponsors, and educational groups. A strong reputation for DEI can influence a prospective attendee’s decision to register, not to mention their experience of the event.

Apparel 52

Apparel Meeting Sustainability Sports 52

Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. It also helps businesses and sponsors accelerate lead-generation efforts, enabling organizations to increase brand awareness, generate buzz, and demonstrate thought leadership.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

DECEMBER 9, 2022

For example, a music festival fully sponsored by a brand is an external corporate event. Corporate conferences often involve sponsors. It’s typically more difficult to attract sponsors, although it’s improving lately. You are essentially offering two different events with two different sets of audiences for your sponsors.

Event Planning 48

Event Planning Logistics Events Virtual Events 48

Stova

JUNE 22, 2023

Consider gamifying sessions and offering your products or those of your sponsors as prizes. Or meet with prospects while touring the Louvre in Paris. Provide time for them to connect with potential customers and partners. Use networking tools, so they can upload their profiles and stay in touch after the workshop. Keep adding value.

Attendee 52

Attendee Social Media Audience Panel 52

Eventtia

OCTOBER 9, 2023

Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Ensure you get high-resolution logos from your sponsors and seamlessly integrate them into your marketing materials, celebrating the partnership.

Event Planning 88

Event Planning Retail Registration Social Media 88

Bizzaboo

AUGUST 24, 2023

Create a Long-term Event Marketing Strategy Creating a sustainable impact requires a comprehensive long-term event marketing strategy. Personalized communication can increase engagement rates and make prospective attendees feel valued.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

MARCH 16, 2023

Is foot traffic to a platinum sponsor light trending down? At the same time, planners can get detailed insights on event performance or event ROI, and increase revenue through banner ads, premium listings, and sponsored push notifications. How it Showcases Event Value : Having this data is useful to attract sponsors.

Audience 40

Audience Event Apps Sponsors Events 40

Redfin

DECEMBER 15, 2023

There are many beautiful cultural and historic sites including old forts, pueblo Indian homes (Taos), and 11 Northern New Mexico Indian Pueblo Reservations, which sponsor Native dances and festivals throughout the year.” “I And, the best part is you’re sure to find unusual pieces of fashion expression that you’ll cherish for years to come.

Culture 69

Culture Fashion Venue Marketing 69

Conferences that Work

APRIL 1, 2024

What I call a spective wh ich looks back on what’s just happened, sharing group and personal experiences of what that was like and then a prospective of the future. And what I’ve found for decades is that when you do that, the event also benefits the stakeholders, the sponsors, the folks who brought the event together.

Conference 98

Conference Meeting Booking Audience 98

Bizzaboo

JANUARY 10, 2024

Their creative approach goes beyond traditional signage, offering options for streaming keynote sessions, integrating sponsor scrolls, advertisements, event agendas, and announcements into a unified display. We intercept and engage prospects and customers anywhere they congregate in large numbers.

Management 98

Management Advertising Events Consulting 98

Social Tables

DECEMBER 27, 2018

They’re making “micro transportation” cheaper, more sustainable, and more of an experience. Leading rideshare companies like Lyft are making that easier by teaming up with major events as sponsors and offering rides at reduced prices. Sustainability will be center stage at events. And while small nods to sustainability (i.e.

Trends 167

Trends Meeting Planner Venue 167

Brightspot Incentive Events

JANUARY 15, 2024

Brightspot aligned with the Incentive Research Foundation think tank this year and sponsored The IRF 2024 Trends Report [add link when published]. A software client opted to include field salespeople in their sales kickoff but excluded internal BDRs (business development reps who are more junior and do more prospecting than actual selling).

Incentives 52

Incentives Travel Travel Meeting 52

Convene by PCMA

AUGUST 25, 2021

Successful virtual events that are driving sponsor revenue. Producing high-quality virtual events and keeping sponsors. As a sponsor of many industry association events, I’ve been impressed with my team’s ability to adapt to the myriad of platforms and formats out there. Not having to cancel a single event. RELATIONSHIPS.

Virtual Events 98

Virtual Events Trade Show Contracts Contracts 98

Eventtia

JANUARY 28, 2025

Marketing Strategy : Create an event website to feature sponsors, exhibitors, and essential event details, to drive interest and provide a central hub for info and marketing. Data Goldmine : Imagine knowing which session attendees loved most or how many leads your sponsors generated. Could a tech company sponsor your livestream?

Event Planning 62

Event Planning Rehearsal Social Media Events 62