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Destinations Soar with Public Relations

The Abbi Agency

In the world of travel public relations, we must understand the tourism trends and newsworthy angles to entice journalists to cover our clients’ destinations. The post Destinations Soar with Public Relations appeared first on The Abbi Agency - Fierce. Below are some of the “dos” and “don’ts” of travel PR. Independent.

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Caitlin Teare Promoted to Vice President, Economic Development Public Relations

DCI

Development Counsellor’s International (DCI) is pleased to announce the promotion of Caitlin Teare to Vice President, Public Relations, Economic Development. Over the past eight years, she has grown tremendously as a public relations professional and account leader.

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Public Relations Strategies for Event Pros During the COVID-19 Crisis

Special Events

Tips for special events pros on managing publicity in the fallout from COVID-19.

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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards. While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients.

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Four MORE Ways to Approach Tech PR

The Abbi Agency

Utilizing public relations to draw attention to marquee acquisitions or partnerships underscores your positioning in the market and demonstrates to investors that your company continues to grow. Companies can improve their brand by effectively using public relations to shape that media coverage. Awards/Recognition.

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Four Ways to Approach Tech PR

The Abbi Agency

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in.

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Navigating the storm: mastering public relations crisis management

EHL Insights

A crisis can hit any business at any time. It could start as negative news that snowballs, terrible online reviews, or even an ill-advised foray into social media. This type of event can tarnish your brand, harm your relationship with your customers, and have a damaging effect on key business outcomes.