Convene by PCMA

JANUARY 24, 2022

When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level? A message grid can assist in mapping out segments and their ideal customer journeys.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend? More specifically, they want to know which channels lead to the most completed registrations.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

DECEMBER 16, 2019

So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. We’ve been all over the place. “I’m a nerd. .

Networking 194

Networking Events Conference Platform 194

Bizzaboo

JANUARY 8, 2024

The primary objective of event marketing is to drive registrations, increase attendance, and create buzz around your event. Event branding is also vital in increasing registrations and brand awareness. This, in turn, can increase attendee engagement, registrations, and overall event success.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

DECEMBER 11, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Beyond that, were driving recommended changes to the on-site experience so that it meets the expectations of these younger generations.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

OCTOBER 31, 2022

The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JUNE 28, 2024

Say you want to attribute event registrations and you have a registration platform that lives on another domain. If you send an email that directs users to a registration page on your website and they convert, you’d want the conversion to be attributed to the email, right? 2) the way we think about data analysis.

Registration 59

Registration Website Public Relations B2B 59

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Create a welcoming registration area. “I

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

JUNE 30, 2022

We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JULY 28, 2024

Don’t Stop the Personalization Through the registration form or a specific newcomers survey, get information about these attendees’ roles, interests, industries, and the like. This will help them feel valued and encourage them to return in future years.

Public Relations 52

Public Relations B2B Social Media Events 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MARCH 18, 2024

Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

AUGUST 25, 2023

Offer on-demand content for registrants after the conference. Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

DECEMBER 4, 2023

The event team can also build tailor-made go-to-market strategies and content to ensure marketing and sales have what they need to drive registrations, leads, and meaningful follow-up. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Bizzaboo

JANUARY 10, 2024

Services include strategy, experience design, creative storytelling, animation, digital solutions, motion graphics, environmental design, fabrication, mixed reality activations, post-production editing, product prototyping, venue selection, guest registration, logistics management, and live, digital, and hybrid event production.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

APRIL 1, 2025

Pulse surveys, social listening, and registration trends help identify concerns early, allowing for timely adjustments like refining messaging, reallocating budget, or introducing last-minute incentives to drive engagement.

Marketing 52

Marketing Marketing Prospect Public Relations 52