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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26
MICE professionals

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.

Website 111
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It’s Time to Harness AI for Event Success

Convene by PCMA

Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO 111
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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Marketers develop event content with relevant keywords to boost SEO.