Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

JULY 31, 2024

Showley has nearly 25 years of experience spearheading impactful marketing and communications initiatives through digital marketing, social media, advertising, and public relations across the travel and hospitality industry.

Public Relations 52

Public Relations Advertising Social Media Hospitality 52

DCI

DECEMBER 19, 2022

Development Counsellors International (DCI) is pleased to announce the promotion of Hanna Gbordzoe to Vice President of Content & Social. All of these trips were – of course – documented on social media. She leads an ever-growing team with her vast knowledge of digital marketing trends.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

MAY 15, 2024

He will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns. Michael Innocentin Omni Hotels & Resorts has named Michael Innocentin as its new chief marketing officer.

Public Relations 52

Public Relations Advertising Social Media Hospitality 52

Convene by PCMA

DECEMBER 26, 2023

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Travel Daily Media

AUGUST 29, 2023

The dedicated Maldives stand will serve as the centerpiece of the island republic’s extended presence at ITB China 2023. The post Maldives to become the official island travel partner of ITB China 2023 appeared first on Travel Daily.

Travel 97

Travel Travel Public Relations Social Media 97

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Give them opportunities to interact with each other, share user-generated content, and employ social-media takeovers and contests. Reinvent yourself, evolve, change.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

SEO 62

SEO Social Media Public Relations Social Network 62

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MAY 29, 2024

Hill will focus on public relations, promotions, brand partnerships, and social media for Ensemble’s hotel portfolio. She previously worked in marketing and communications at the Westin Anaheim Resort.

Public Relations 52

Public Relations Trade Show Social Media Hospitality 52

Convene by PCMA

JANUARY 19, 2023

Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

JANUARY 8, 2024

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Social media: Social media platforms are powerful tools for promoting your event and engaging with your target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. I will use design to facilitate social sharing.” — Kacia Reilly, director of creative services.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

Convene by PCMA

JULY 28, 2024

Create dedicated groups on social-media channels where attendees can share tips, connect, ask questions, and plan meetups. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations 52

Public Relations B2B Social Media Events 52

Interface Tourism Spain

AUGUST 1, 2023

Press contact – Interface Tourism Spain: maria.sanchez@interfacetourism.com +34 91 540 1805 About Interface Tourism Group INTERFACE TOURISM is a communications, marketing, public relations and social media agency specializing in the tourism sector. The credo of HOPSCOTCH?

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

NOVEMBER 30, 2022

Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, social media and their product experience. Logo, Colours + Fonts.

Tourism 93

Tourism Tourism Social Media Website 93

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Attendees receive a retroactive discount if people register with the link they shared on their social media. Create a compelling event message. What makes your event unique? Track your results with KPIs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

FEBRUARY 13, 2023

In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 22, 2022

These tidbits can be turned into quote graphics or infographics for social media. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Share memorable quotes or statistics from keynote presentations or educational sessions.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

APRIL 24, 2023

Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.” Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

SEPTEMBER 9, 2021

Encourage Social Sharing. Social media has created a desire for professionals to share what they learn — and the likelihood of sharing increases substantially when there’s an infographic, video, photograph, or drawing that brings a concept to life.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

JUNE 30, 2022

If your event can give back to the community in which it is held, take a firm stance on social or ethical issues on social media, or show support for a cause through service or donation, those actions will tell a greater story that will make it easier for attendees to feel a deeper — versus purely transactional — connection to your brand.

Public Relations 52

Public Relations B2B Audience Prospect 52

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares. How you plan to deliver this message.

Communications 130

Communications Communications Marketing Marketing 130

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JANUARY 12, 2023

Event organizers can demonstrate their values by giving voice to their beliefs, especially on social media, and choosing destinations, speakers, charitable initiatives and other event features that align with their values and most importantly, the values of the audiences they serve. On the Web.

Logistics 105

Logistics Public Relations B2B Events 105

Smart Meetings

APRIL 27, 2021

Lacee Rudd , public relations manager, Visit Panama City Beach : Over the years, Panama City Beach has been faced with several setbacks, including hurricanes, oil spills and more recently the pandemic. In doing so, we surpassed our expectations.

Tourism 279

Tourism Tourism Communications Communications 279

DCI

MARCH 20, 2023

Landing a placement in top-tier media about a community’s economic development efforts has undergone a significant shift in recent years with the increasing use of social media platforms and the internet to consume news. While our team of economic development public relations professionals stay on top of these trends, we recently saw a report (..)

Media 52

Media Trends Site Selection Public Relations 52