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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

SEO 62
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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

MICE professionals

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12 Steps for Creating a Great Event Marketing PlanĀ 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Attendees receive a retroactive discount if people register with the link they shared on their social media. Create a compelling event message. What makes your event unique? Track your results with KPIs.

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Five Media Trends Economic Development Professionals Should Know

DCI

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. Personalization is key Journalists are more likely to reject pitches that are not personalized, so it’s important to tailor pitches to the individual journalist and their beat.

Media 52
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Gala Event Planning: 6 Ideas to Get Started the Right Way

Social Tables

Goals should include multiple objectives, such as: Reaching a certain number of social media shares (i.e. While you need to be active on social media, you shouldnā€™t completely eschew offline methods either. For social media, you should be doing ALL of the following: Using an event hashtag.

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Public Relations Event Planning: 6 Ways to Get the Word Out

Social Tables

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your public relations conference going on the right foot: 1.) Try Social Tables today. Invite Media. Make it Social. Set a Goal.