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11 Actionable Virtual Event Marketing Ideas

Endless Events

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Najera spent 12 years leading marketing and public relations at MSD México; he also ran his own marketing agency for six years and developed a special passion for hospitality during four years with Fairmont. Andrew Cifa Andrew Cifa, The Logan Hotel The Logan Hotel appoints Cifa as director of sales and marketing.

eCommerce 265
MICE professionals

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Smart Moves in Reno, Paradise Coast and More

Smart Meetings

He brings over 25 years of experience in the travel industry, most recently serving as assistant airport director, strategy and development at Pensacola International airport, where he implemented strategic planning initiatives to foster local economic growth and sustainable tourism practices.

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Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

Elizabeth Shanaman , vice president of research and market analysis, Visit York County : The impacts of COVID-19 were a reminder that supporting the employees that deliver the visitor experience is crucial to the sustainable growth of a destination. The primary purpose of attracting visitors is to support the destination’s community.

Tourism 279
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Event Predictions for 2025

Convene by PCMA

Millennials and Gen Z will be critical for sustaining event participation and willforcelegacy trade shows to adapt their formats and marketing strategies. Handy tip: Repurpose your content for greater value by using AI to convert long-form information from channels like webinars into multiple social-media assets.

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8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

Sustainability is no longer optional. Several recent studies show that consumers, especially Gen Z shoppers, are willing to change their purchasing habits to reduce environmental impacts, and it appears that the push toward sustainability will only increase. What should organizers be doing now? On the Web.

Logistics 105
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Branding 101 for Tourism Businesses

Tourism eSchool

Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, social media and their product experience. Logo, Colours + Fonts.

Tourism 93