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Today, with opportunities such as CTV, digital billboards, and the popularity of video on socialnetworks, high-value impressions are no longer too costly for B2B event organizers. Joe Mathieu is group director of paid media at mdg , a marketing and publicrelations agency specializing in audience acquisition for B2B events.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. Promote your event on social media. Conclusion. First, invite the press.
While you need to be active on social media, you shouldn’t completely eschew offline methods either. For social media, you should be doing ALL of the following: Using an event hashtag. Creating an official events page on social media. Using multiple socialnetworks like Facebook, Twitter, Instagram, Snapchat, and so on.
Some popular marketing channels include: Social media Email marketing Paid advertising Publicrelations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. You could also use email marketing to reach past attendees and other industry contacts.
According to the Muck Rack State of Journalism Report , online newspapers and Twitter are the most popular sources of news for journalists, with Twitter being the most valuable socialnetwork for them.
A publicrelations event is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your publicrelations conference going on the right foot: 1.) Try Social Tables today. Set a Goal. Why are you holding the event? Invite Media.
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