Endless Events

MARCH 24, 2020

“And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. And then the same way I think, have an AV team coming in and mic up your speakers and make sure that they look good on camera, make sure the PowerPoint’s working.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Convene by PCMA

FEBRUARY 13, 2023

Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Tech Meltdowns.

Event Planning 68

Event Planning Public Relations Events Preparation 68

DCI

MARCH 22, 2023

Patience brings almost nine years of place-marketing experience to this new role.

Public Relations 87

Public Relations Website Speakers Tourism 87

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. The C2C program also can help facilitate finding local industry expert speakers.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

MARCH 16, 2022

Write up a bio for your event’s keynote speaker, for example, and then sit back as your site funnels that text directly into a feature slot on your homepage, a callout box on your event calendar, and a story item in your next email newsletter. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JANUARY 19, 2023

Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more. Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

DECEMBER 7, 2021

I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Travel Daily Media

SEPTEMBER 4, 2024

One program that attracted the attention of both domestic and international speakers and the media is the High-Level Tourism Forum: “Green Transformation, Net Zero Travel & Tourism Creating the Future” , consisting of two discussion sessions.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

DECEMBER 11, 2024

Ideally, this is structured as a funnel with multiple pieces of content for example, event promo videos for reach, speaker snippets for engagement, and a sizzle reel for conversion. Humans respond to storytelling and emotion, so try something different, such as sharing how an exhibitor has grown at your event as their company has grown.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

OCTOBER 31, 2022

Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. The macro-influencers’ social posts garnered more than 3 million impressions and 70,000 engagements. These micro-influencers were responsible for nearly 5,000 mentions reaching 6 million people.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 12, 2023

Event organizers can demonstrate their values by giving voice to their beliefs, especially on social media, and choosing destinations, speakers, charitable initiatives and other event features that align with their values and most importantly, the values of the audiences they serve. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Build anticipation by leveraging event speakers and performers.

SEO 62

SEO Social Media Public Relations Events 62

Conferences that Work

DECEMBER 19, 2016

Could businesspeople be persuaded to stop traveling to meetings, to sit instead in comfortable local studios hundreds of miles apart, handsomely equipped with cameras, microphones, screens, and speakers that magically allowed them to meet as well as if they were all in the same room?

Meeting 81

Meeting Public Relations Online Remote 81

Convene by PCMA

JUNE 30, 2022

Event organizers will likely find it more important than ever to choose locations, keynote speakers, and entertainers that align with the values of the audiences their events serve. RELATED: Download the 5W PR Consumer Culture Report. But that option may not work for audiences of the future. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

NOVEMBER 6, 2023

Exhibitors were both thrilled to get exposure with so many prospective Central and South American customers who hadn’t previously attended the event and disappointed that they didn’t have enough Spanish speakers and international sales staff in their booths. Ken Holsinger is senior vice president of strategy at Freeman.

Marketing 59

Marketing Marketing Public Relations B2B 59

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JULY 21, 2023

Also consider targeting emails to specific markets featuring in-market speakers, influencers, delegations, and even influential brands participating in the event. Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JUNE 11, 2023

Speakers Consider the costs of hiring speakers for your conference, including speaking fees, travel fees, accommodations, and technology expenses. Public relations. Staffing What are the costs of your employees planning, managing, and executing the event? Paid social.

Conference 59

Conference Sponsors Social Media Insurance 59

Bizzaboo

JANUARY 8, 2024

The website should provide essential details about the event, such as the agenda, speakers, registration information, and any other relevant information. Media coverage and PR: Assess how the media and public relations talk about your event.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

DECEMBER 4, 2023

They are responsible for social media outreach, email marketing, and public relations. Content creator/program coordinator: This person is responsible for the event content and programming, including speakers, workshops, and panels. They ensure that all these elements are well-organized and run smoothly.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

APRIL 20, 2023

In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, Currently, many event organizers are using online data from attendees to market in an individualized way. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

Smart Meetings

DECEMBER 20, 2024

A longtime volunteer leader with SITE as well as a leading speaker and popular panelist, Delaney is a familiar face for many in the meetings and events industry. She will oversee all aspects of group and transient business, catering sales, meetings and events, and marketing and public relations for the hotel.

Meeting 244

Meeting Hospitality Networking Public Relations 244

Convene by PCMA

APRIL 1, 2025

Providing ready-to-use marketing materials to exhibitors and speakers is another cost-effective way to reach new prospects. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

52

52

Convene by PCMA

FEBRUARY 18, 2025

Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff. Tyler Day is marketing strategist and group director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations 52

Public Relations B2B Events Advertising 52