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Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. About AER AER is an alliance of 500 travel agencies and 400 specialized tour operators, many of whom focus on sustainable travel.
Najera spent 12 years leading marketing and publicrelations at MSD México; he also ran his own marketing agency for six years and developed a special passion for hospitality during four years with Fairmont. Andrew Cifa Andrew Cifa, The Logan Hotel The Logan Hotel appoints Cifa as director of sales and marketing.
Acclaimed for her results-driven strategies, partnership maximization, performance excellence and sustainable portfolio growth, she will oversee Highgate Hawaii’s strategic communications, including partnerships with TableOne Hospitality.
He brings over 25 years of experience in the travel industry, most recently serving as assistant airport director, strategy and development at Pensacola International airport, where he implemented strategic planning initiatives to foster local economic growth and sustainable tourism practices.
Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC). In this role, she will develop and implement strategies for sustainable travel practices in meetings, conventions and leisure travel to Washington, D.C. He will oversee direct sales, marketing and publicrelations.
The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bake Sustainability Into the Experience. Let’s think outside the recycling bin.
That made pitching Summit Powder Mountain’s founder, Elliot Bisnow, for a Q&A with Eluxe Magazine , an international consumer magazine with a focus on sustainable luxury , a no-brainer. Major Announcements. Strategy is Essential.
The art of PublicRelations shifted quite a bit with the advent of digital marketing. As technology develops at an astonishing pace, and with universal calls for more sustainability, virtual and hybrid events were bound to gain a lot more traction. So get them to put their own marketing tools to good use!
OVG360 , Oak View Group’s sustainability-focused venue management division, named O’Dell president of venue management. Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its publicrelations manager. Greg O’Dell. Previously, O’Dell was president and CEO of Events DC.
The new airline representatives, each bringing with them a wealth of knowledge and experience, include: Maarten Koopmans , Managing Director, KLM Cityhopper ; Luís Rodrigues , President and CEO, SATA Air Açores ; and Silje Brandvoll , Vice President Communications and PublicRelations, Widerøe.
Elizabeth Shanaman , vice president of research and market analysis, Visit York County : The impacts of COVID-19 were a reminder that supporting the employees that deliver the visitor experience is crucial to the sustainable growth of a destination. The primary purpose of attracting visitors is to support the destination’s community.
Travel trends have also undergone significant changes In the welcoming speech at the ribbon-cutting ceremony, Nguyen Van Dung, highlighted that the tourism trend linked to environmental protection, natural resource conservation, and cultural heritage preservation is essential for the sustainable development of the tourism industry.
Sustainability is no longer optional. Several recent studies show that consumers, especially Gen Z shoppers, are willing to change their purchasing habits to reduce environmental impacts, and it appears that the push toward sustainability will only increase. What should organizers be doing now? On the Web.
Sustainability is also taking over the list of priorities, with 16% of consumers trying to minimize their impact on the environment. With factors such as budget, safety, sustainability, societal benefit and experiences taking precedence, PR as we know it is shifting into deeper, more meaningful positioning.
Millennials and Gen Z will be critical for sustaining event participation and willforcelegacy trade shows to adapt their formats and marketing strategies. Jess Hammett, marketing strategist With recovery mode behind us, focus is shifting toward future planning and identifying strategies for achieving sustainable, long-term growth.
Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination publicrelations professionals need to realize that their PR efforts should extend to more than the usual suspects. Science and Sustainability.
That’s what the Maldives Marketing and PublicRelations Corporation ( MMPRC ) and Visit Maldives ) are focussing on ‘Redefining MICE’ marketing campaign to globally market the destination’s unique mice opportunities awaiting b+leisure travellers. billion by 2028, the Maldives has also revamped its MICE offerings and services.
I received a degree in Communication with a focus in PublicRelations from Virginia Tech. Solimar International places a significant emphasis on sustainability, since many aspects of tourism can be environmentally taxing. Are there sustainable tourism practices currently promoted by the local DMO for the county as a whole? .
As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal. With ongoing domestic consolidation among wholesale bakeries, selling to foreign buyers is consistently cited by many exhibitors as the most viable channel for their growth.
Lindsay Arell ASM Global has named Lindsay Arell as chief sustainability officer for its collection of 400 venues. Arell has been working on sustainability in the industry for two decades, including for professional sports teams, venues, and a wide array of events. Abby Feltzer has been hired as sales and services coordinator.
He will support publicrelations and communications efforts to drive tourism to the area, as well as lead communications for the organization’s corporate initiatives including workforce development, education, sustainability, and DEI. Burke has more than 25 years of experience directing publicrelations.
Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and publicrelations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.
To ensure that the work is sustained and the results tangible, we must commit to holding ourselves and each other accountable. As we reflect on the past two years, five themes emerged as action items for economic development organizations and destination marketing organizations to consider in their DE&I efforts. .
By understanding millennial and Gen Z values like authenticity, sustainability, and inclusion and their channel preferences, including YouTube, TikTok, and Instagram, I will attract and engage more professionals from this emerging audience segment.
Maldives Marketing and PublicRelations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism. “We Now we are in the process of creating a marketing plan to reach several niche markets in a sustainable manner. They include MICE, cultural and sports tourism.
PublicRelations (including Famils) and Advertising. She is passionate about educating stakeholders in the value of the Visitor Economy and supporting tourism businesses to build sustainable businesses they love. Brochures and other collateral. Your Business Listings (eg.
Furthermore, Thailand Sustainable Event Management Standards: TSEMS will be launched this year in regard to respond to the world’s trend toward business operations with social and environmental concerns. Standardisation is a key element of trustworthiness.
Sustainability is a guiding principle at the convention center in Salt Lake City, Utah. Chance Thompson, senior manager, sustainability and publicrelations and Green Team Committee chairperson for Utah’s Calvin L. The pause in events could help the rest of the industry rethink its approach to green meetings.
The Positive Impact of Green Tourism in Africa All the news Back to newsroom Green tourism in Africa positively impacts biodiversity conservation, ecosystem protection, employment, environmental awareness, cultural preservation, and economic development, providing a sustainable solution for the continent’s growth.
Historically, many event organizers have chosen to opt out of or stay neutral on controversial issues — from sustainability to LGBTQ rights to the Black Lives Matter movement to the war in Ukraine. RELATED: Download the 5W PR Consumer Culture Report. But that option may not work for audiences of the future. Millennials?are
Press contact – Interface Tourism Spain: maria.sanchez@interfacetourism.com +34 91 540 1805 About Interface Tourism Group INTERFACE TOURISM is a communications, marketing, publicrelations and social media agency specializing in the tourism sector. The credo of HOPSCOTCH?
Today, event attendees want swag that is more meaningful — think donations, reusable items, and sustainable materials — which could amp up your swag budget. Publicrelations. Swag If you’re planning to give away event swag, consider the costs associated with printing, shipping, storage, and design. Paid social.
Developing and Sustaining Worker Engagement. These mistakes can be avoided if you do the following: Make sure that managers tell their employees that surveys are not publicrelations initiatives but are for the organization. The remainder of the respondents do very little or nothing at all to advance worker engagement.
. “Seattle has arguably one of the best restaurant scenes in the country, bringing flavors of the world together in a delicious melting pot,” explains Revolution PR , a publicrelations agency in Seattle. Then onto Just Poké for a sustainably-sourced seafood or vegetarian lunch that won’t weigh you down.
Their services encompass event management, brand marketing, sponsorship activation and consultation, along with sustainability solutions tailored for events and teams. mdg is known for crafting marketing and publicrelations campaigns that attract more qualified attendees, high-profile exhibitors, active members, and brand stalwarts.
She brings over two decades of experience leading luxury hotel and resort brands, and will now oversee all aspects of sales, revenue management, marketing, publicrelations, meetings and events for the Utah property. Tiffany Irwin Tiffany Irwin, Montage Big Sky Irwin joins Montage Big Sky as director of sales and marketing.
A dedicated sustainability advocate, Megson also helped launch Isla, a sustainability-focused events organization, and was a leader on its Board of Directors. Most recently, Megson was principal at Birdforth Consulting in York, England. Megson has spent more than two decades leading independent and global agencies throughout the U.K.
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