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Development Counsellor’s International (DCI) is pleased to announce the promotion of Caitlin Teare to Vice President, PublicRelations, Economic Development. Over the past eight years, she has grown tremendously as a publicrelations professional and account leader.
Utilizing publicrelations to draw attention to marquee acquisitions or partnerships underscores your positioning in the market and demonstrates to investors that your company continues to grow. Companies can improve their brand by effectively using publicrelations to shape that media coverage. Awards/Recognition.
He was sworn in at Convening Leaders in Houston in January 2025 alongside chair elect Kelly Ricker, COO of Global Technology Industry Association. In 2018, he joined the PCMA board of directors and has served as EMEA Advisory Board member and secretary-treasurer before being appointed chair elect in 2025, and chair in 2025.
Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI publicrelations activities you can engage in. Founder/Origin Story.
“Marriott International is committed to providing customers with clear and transparent pricing,” said Sara Conneighton, vice president of communications and consumer publicrelations in an emailed statement. “We We have long been focused on ensuring that any resort/destination fees charged by hotels are separately and clearly stated.
Connie Anderson, a long-time executive at The Abbi Agency, has been with The Abbi Agency since its early days, and has helped develop the processes, relationships, strategy and vision that led to the company launching powerful integrated campaigns for world-class destinations, technology leaders, governmental agencies and healthcare companies.
He most recently served as global president of Deployed Technologies (DTech), and he brings with him over three decades of experience in luxury hospitality companies. Peter Chambers Peter Chambers, Montage International Chambers joins Montage International as executive vice president and chief information officer.
He will oversee product management, engineering, design and data strategy for PerformX, a SaaS-based incentive and recognition technology that helps to amplify business results. Amin has spent over 15 years offering strategic insight and technological acumen to propel revenue growth and drive consumer experiences.
“We need a technology plan. ” PublicRelations For Disruption-Proof Events. Will brings out yet another important challenge: the ever-changing public opinions. “You need a contingency plan for health: what if people get sick?
Formerly a postgraduate in publicrelations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Moving from one working world to another, Pereira emphasizes the importance of communication.
Through this reorientation of the program, AER encouraged active participation and engagement from its members and ensured that the event was both informative and inspiring.
Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
The art of PublicRelations shifted quite a bit with the advent of digital marketing. As technology develops at an astonishing pace, and with universal calls for more sustainability, virtual and hybrid events were bound to gain a lot more traction. So get them to put their own marketing tools to good use!
More often, companies are dealing with tragedies ranging from publicrelations scandals to natural disasters. Here are the internet and social media trends planners need to know for 2019. Risk Management.
Healthcare, technology and other research-driven media outlets that publish and update their own fact-finds – including MedAlertHelp , PricewaterhouseCoopers (PwC), Deloitte and DialogTech. To learn more about our strategic approach to publicrelations, click here. We Position Your Brand. . Independent.
As much as we enjoy bringing you the latest technology trends with Event Tech Podcast and the most intriguing conversations with #EventIcons , we felt like something was lacking. “And I thought I wanted to go into publicrelations. Anyone who knows Will knows he is a sucker for technology.
Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of PublicRelations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.
For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees. This is also a great opportunity to get creative and distinguish an event from competing shows.
As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Includes text-to-give technology. Go mobile with your fundraising. .
“And the publicrelations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. AV Technology. Mark’s last thoughts on converting in-person events to virtual are: “don’t be afraid of the technology. And so we have a closed group.
Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events. Unfortunately, AI doesn’t always get it right. In the meantime, we should all be asking how AI can help us be more creative, efficient, and productive — and staying ready to pivot.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
UA wasn’t designed with our modern technological needs in mind, for obvious reasons. GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a publicrelations team. So… What Happens Now?
UA wasn’t designed with our modern technological needs in mind, for obvious reasons. GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a publicrelations team. So… What Happens Now?
Technology is moving at warp speed due to the pandemic, changing social perspectives and has become a powerful driver of evolution. When to obtain professional assistance from a legal firm and/or publicrelations agency. They should have a plan around the following: The person(s) designated to respond to crises.
But it was when Ashlee’s mom took a leap of faith and went to a conference in the field of apps and technology that they found their app developers – people who have been with Mixtroz since 2015. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. Like all these great questions that we ask Google.
That’s what the Maldives Marketing and PublicRelations Corporation ( MMPRC ) and Visit Maldives ) are focussing on ‘Redefining MICE’ marketing campaign to globally market the destination’s unique mice opportunities awaiting b+leisure travellers. billion by 2028, the Maldives has also revamped its MICE offerings and services.
Technology must be executed with greater intention. Consider adding technology-driven activations to an event, such as a VR experience, or allow attendees to interact with a digital model. Provide tools to make it easy for them to share content and take key messages back with them. On the Web.
As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Includes text-to-give technology. Go mobile with your fundraising.
We didn’t want to have all linear booth space,” said Liz Irving, executive vice president and head of marketing, technology, and customer experience at Clarion Events. “As That was due in part to the team rethinking the floor plan. “We The strategy met attendees’ need for content and exhibitors’ need for traffic.
As such, it’s imperative that we use images to highlight the timeliest trends, newest technologies, most buzz-worthy product launches, and hottest speakers to convince prospects they need to attend this year or be prepared to suffer from a serious case of FOMO. Encourage Social Sharing.
(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? AI has the potential to help facilitate these connections, but for now, blend technology with a human touch to make meaningful connections. In-person experiences?
Open to suppliers only, the program evaluates equipment, ingredients, packaging, technology, or other processes that improves efficiency, reduces energy use, reduces environmental impact, and/or otherwise brings notable sustainability to the baking industry.
As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in PublicRelations, from food and wine to travel and tourism.” Daniella advises becoming an expert in some form of technology to make yourself even more valuable. “If Become an expert,” she said.
Mixtroz, a mashup of the words “mixer” and “introduction,” is a technology that can be used at in-person or digital events to help organizations and higher learning institutions create engaging breakouts for networking, teambuilding, and more — and was borne from Ammons’ and Schrader’s own unsuccessful adventures in networking at business events.
I spent the summer of 1973 working for the Long-Range Studies Department of the British Post Office, a long-defunct group that attempted to predict the exciting future that new technologies would surely bring about. A virtual meeting eliminates the potential for a publicrelations disaster.”
As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),
Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. Create and nurture a community that extends beyond the event.
In the field of communication and publicrelations, we see how generative AI has become a powerful tool. The key lies in finding a balance where human creativity and technological precision work together to achieve exceptional results. Similar concerns were voiced when the internet arrived, and now we all use it naturally.
In the field of communication and publicrelations, we see how generative AI has become a powerful tool. The key lies in finding a balance where human creativity and technological precision work together to achieve exceptional results. Similar concerns were voiced when the internet arrived, and now we all use it naturally.
Andrea Doyle is the senior editor at Skift Meetings , a leading industry publication for trends and technology in the events space. And all it takes is some elevated publicrelations. She and her team of top events industry writers are strong partners for sharing what’s up and coming.
Bespoke Audio Visual Toronto, ON Bespoke AV is a full-service live events technology company, specializing in virtual event production and on-site live events. Cornerstone Technologies American Fork, UT Cornerstone is the leading producer of event tech and experiential marketing. Digital Experiences. Communications.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. Publicrelations works to generate positive buzz around your brand and events.
Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events. The need for human oversight and accountability is clear and may require the creation of new roles and capabilities to fully capitalize on opportunities ahead.”
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