Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Logistics 105

Logistics Events Public Relations B2B 105

Bizzaboo

APRIL 19, 2023

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. It can be done in a variety of ways for a variety of reasons,” Hardcastle-Geddes explained.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Tourism eSchool

NOVEMBER 30, 2022

You will be able to use the photos throughout all your brand marketing activities such as on your website, social media, email newsletters, powerpoint presentations, trade show stands and any printed marketing materials. Public Relations (including Famils) and Advertising. Brochures and other collateral.

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

MAY 29, 2024

Elder will also represent ACVB at trade shows while coordinating the participation of the organization’s partners. Hill will focus on public relations, promotions, brand partnerships, and social media for Ensemble’s hotel portfolio. She previously worked in marketing and communications at the Westin Anaheim Resort.

Public Relations 52

Public Relations Trade Show Social Media Hospitality 52

Convene by PCMA

MAY 19, 2023

Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.” Are they interested in trade show education or conference learning and content ? Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

MARCH 6, 2024

I was a Public Relations major at university and while I enjoyed learning how to promote various clients and products, I found that I was more interested in learning about events. After graduation, I began working as an operations coordinator for a trade-show company called Emerald Expositions.

Public Relations 52

Public Relations Trade Show Promotion Management 52

Convene by PCMA

NOVEMBER 6, 2023

To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.” This is the kind of information that exhibitors deserve to know to increase the likelihood of having a successful show. On the Web Download the Freeman Trends Report

Marketing 59

Marketing Marketing Public Relations B2B 59

Bizzaboo

JANUARY 10, 2024

Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. We specialize in corporate meetings and trade shows, consumer brand activations, and custom fabrication. 21st Century Expo Group, Inc. Meetings & Incentives Worldwide, Inc.

Management 98

Management Events Advertising Consulting 98

MeetingsNet

APRIL 17, 2020

Chance Thompson, senior manager, sustainability and public relations and Green Team Committee chairperson for Utah’s Calvin L. Seven of the eight rooms of this immersive art event were created from things trade shows left behind. Sustainability is a guiding principle at the convention center in Salt Lake City, Utah.

Management 53

Management Meeting Public Relations Trade Show 53

Convene by PCMA

APRIL 20, 2023

Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. This technology concept art was created by the same type of generative AI used by DALL-E.

Technology 105

Technology Technology Events Event Marketing 105