Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Whether it’s responding to a real-time trend or addressing unexpected challenges, a content plan guides adept decision-making. Regularly review and update it to reflect changing circumstances, trends, and goals.

Marketing 246

Marketing Marketing Social Media Communications 246

Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. He will lead the team to monitor market trends, to develop sales strategies and campaigns for key market segments and to strengthen client relationships.

Tourism 255

Tourism Tourism Promotion Hospitality 255

The Abbi Agency

JANUARY 23, 2023

With media trends or travel topics ever changing, our team keeps an eye out for ways to be a part of the story and favorably alter the flight path. While joining in on media trends can help drive awareness, it is important to make our clients stand out among the competition.

Airlines 130

Airlines Public Relations Travel Travel 130

The Abbi Agency

JULY 27, 2021

And, we also know how to leverage trends to contribute expert commentary. Whether it’s a national health crisis, product awareness, access to healthcare, or some other challenge yet to be faced, we know the most effective path to success is creating relatable news moments to uplift the brands we work with. Data points provide this.

Healthcare 130

Healthcare Public Relations Publishing Media 130

Convene by PCMA

NOVEMBER 1, 2024

Animated ads featuring new exhibitors’ logos, emails about industry trends that tie into solutions at the show, and similar tactics provide credibility and underscore the value of the overall event experience. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report.

Promotion 59

Promotion Public Relations B2B Audience 59

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Instead of following trends in events or marketing, they begin by understanding why they need to implement a particular format or strategic partnership.

Conference 264

Conference Advertising Speakers Communications 264

Endless Events

SEPTEMBER 10, 2019

As much as we enjoy bringing you the latest technology trends with Event Tech Podcast and the most intriguing conversations with #EventIcons , we felt like something was lacking. “And I thought I wanted to go into public relations. Yes, that’s right, Endless Events is proud to present a brand new podcast.

Events 237

Events Production Public Relations Fashion 237

Convene by PCMA

MARCH 8, 2024

If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. I am the Director of Social Media, of course I want you to try fun social media trends.” Layering text over a photo or video with the trending typing sound is a simple yet effective way to get your message across.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

OCTOBER 9, 2023

Start by digging into your current registration lists and leveraging machine learning to identify key trends — job titles, company types, representation from geographic areas, and show history. This is where the power of data science comes in.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

AUGUST 22, 2022

Leverage On-site Trends. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature innovative products, novel ideas, and trending topics in articles, videos, and social content. Choose content topics based on popular sessions.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. 2024 has certainly been event ful year.

Trade Show 52

Trade Show Social Media Events Trends 52

Smart Meetings

APRIL 27, 2021

As my organization and I adapted to this new reality, this flexibility enabled us to better support our tourism-related businesses and assist residents and visitors during the pandemic. While I will continue to plan ahead, I know that adapting to current situations and trends will help me be successful in the future.

Tourism 279

Tourism Tourism Communications Communications 279

Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Whether it’s responding to a real-time trend or addressing unexpected challenges, a content plan guides adept decision-making. Regularly review and update it to reflect changing circumstances, trends, and goals.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

JULY 15, 2024

Instead of asking it to “Create a theme for a retail buyer workshop,” you could say, “Generate theme ideas for a workshop to help retail buyers understand the latest industry and consumer trends, how to take intelligent risks, ethical sourcing, and advanced negotiation skills.”

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

JANUARY 6, 2025

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Proofread marketing assets before they go live to avoid risking an embarrassing blunder or your organizations reputation. Not all press is good press.

Marketing 59

Marketing Marketing Social Media Public Relations 59

DCI

MARCH 20, 2023

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. Overall, the Muck Rack State of Journalism Report highlights many of the key trends we see when it comes to landing stories about economic development efforts in the national media.

Media 52

Media Trends Site Selection Public Relations 52

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

FEBRUARY 13, 2023

Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Travel Daily Media

SEPTEMBER 4, 2024

Travel trends have also undergone significant changes In the welcoming speech at the ribbon-cutting ceremony, Nguyen Van Dung, highlighted that the tourism trend linked to environmental protection, natural resource conservation, and cultural heritage preservation is essential for the sustainable development of the tourism industry.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Whether it’s responding to a real-time trend or addressing unexpected challenges, a content plan guides adept decision-making. Regularly review and update it to reflect changing circumstances, trends, and goals.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

OCTOBER 24, 2024

In October, chefs, restaurant professionals, hospitality-related public relations firms, and food journalists will descend on L.A. The Chef Conference When: Oct. for the West Coast version.

Conference 52

Conference Public Relations Panel Hospitality 52

Convene by PCMA

JANUARY 12, 2023

As early as 2015, a Microsoft Digital Trends report found that nearly half of consumers were more likely to engage with digital experiences that offered seamless integration with their physical world, signaling a shift in how consumers expect the physical and digital worlds to blend. Technology must be executed with greater intention.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

DCI

DECEMBER 19, 2022

Since joining DCI, Hanna has grown the social media and content marketing service at DCI from a supplementary tactic for public relations programs to a full-fledged, strategic, and in-demand service for clients across practice areas. She leads an ever-growing team with her vast knowledge of digital marketing trends.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

SEPTEMBER 9, 2021

As such, it’s imperative that we use images to highlight the timeliest trends, newest technologies, most buzz-worthy product launches, and hottest speakers to convince prospects they need to attend this year or be prepared to suffer from a serious case of FOMO.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

AUGUST 16, 2021

Anjia Nicolaidis is international marketing director of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

OCTOBER 22, 2021

While it took some time to generate awareness in the initiative’s first year, we sensed sustainability would be a growing trend in the baking industry and brought the program back to the triennial show in 2013. That year, 65 companies submitted entries and five received top honors in their respective categories.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

AUGUST 7, 2023

and ‘What are 10 trends that are changing the landscape of [insert industry]?’ we can gain a better understanding of that industry’s general landscape and its public perception. .” — Clinton Hall , Web Developer “AI is a useful tool for uncovering strategic insights.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

JULY 14, 2022

For news in the meeting space, developing trends, or even profile pieces, start pitching to Convene to connect with the meeting planners who will be interested in what’s going on within your destination. David Swanson is a freelancer who covers the events industry for publications including . Corporate & Incentive Travel.

Meeting 70

Meeting Publishing Public Relations Planner 70

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

OCTOBER 7, 2021

Visit Seattle also committed to “asking, introducing, and encouraging thoughtfulness in this sphere from incoming groups,” said Kauilani Robinson, public relations director for Visit Seattle, and has worked with meeting organizers to create land acknowledgements, including for the People of Color conference, which met in Seattle in 2019.

Public Relations 98

Public Relations Website Culture Promotion 98

Solimar International

MAY 8, 2022

I received a degree in Communication with a focus in Public Relations from Virginia Tech. Through regional and state-wide partnerships, our office has been able to expand the knowledge base to stay current on trends and receive grants that directly impact the community, partners, and visitors.

Destination Management 98

Destination Management Organization Management Tourism 98

Travel Daily Media

JULY 15, 2019

The workshop enabled participants to understand the different market segments of the Chinese outbound market, including current and future trends, spending patterns and purchasing behaviours, enabling them to adapt their products and services as well as their marketing strategies to attract a bigger and more profitable portion of this market.

Marketing 52

Marketing Marketing Public Relations Tourism 52

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

OCTOBER 4, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98