This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed socialmedia post or optics that are not aligned with the DEI or sustainability goals of the company. Rehearse it so it feels real rather than just words on a piece of paper.
What existing event technologies do you already have for registration and/or networking? Do you already have registration or networking tools? Options include password sent to registration database, user and password login, Google/Facebook single sign-on, and more. How do you want users to access the event? Do you need captions?
Neglecting to test your technology Any event that includes digital presentations, sound, or lighting cues should be rehearsed prior to the big day. Whether hosting a live, virtual, or hybrid event, rehearsing is an important part of the planning process, especially when digital technology or media are involved.
For example, repeat registrants would mean they are really engaged, and a high level of socialmedia activity means they are spreading the word. Preferably, there should also be enough time for rehearsals before the big day. Attendee satisfaction is more than just a survey with a happy and a sad face.
Agree upon the KPIs to track the event’s performance, including customer footfall, socialmedia mentions, number of sales, and more. In retail, you can plan teaser ads, socialmedia campaigns, or influencer partnerships. Event Social Profiles: Set up or adapt socialmedia profiles for your event.
If registration starts slowly, promote early bird registration specials or limited-time exclusive offers. To widen your audience reach, advertise through a variety of different marketing channels, including: Press events Host a PR event to announce the upcoming affair or draw up an event press release for local media sources.
Plus, on-site registration process takes a lot of effort.” Let’s put three curated professionals (but make sure two of them are sponsors and one is a customer) in uncomfortable chairs with pre-set questions that they have all rehearsed answers to and have them perform the most boring performance known to man. Add fluidity and speed.
Rehearse and test the content over and over again. Rehearsals are essential for hybrid events since both the live and especially virtual aspects of the events are prone to many potential issues, especially technical glitches. Rehearse and test your event’s content thoroughly, both physically and virtually. And others.
It is very possible for you to organize your own virtual event with an in-house production and marketing team; however, the last year has seen a rise in “virtual event managers” who offer a full range of services for your virtual event including marketing, platform and data management for registrations. SETTLE ON A BUDGET. DO A TEST RUN.
The commonly used tools are livestream platforms on socialmedia applications as its convenience and free to use functions make it highly accessible and can attract a diverse audience. Before a live stream is broadcasted, it is important to promote the live-stream event to increase reach and create momentum on socialmedia platforms.
Marketing Channels Socialmedia: Engage with the audience through Facebook, Twitter, and LinkedIn, sharing event updates, speaker highlights, and engaging content. Email marketing: Send targeted campaigns to registered and potential participants, providing event details and exclusive offers.
Events enable you to bolster brand awareness and get people talking about your company on socialmedia, enabling you to leverage word-of-mouth recommendations. Since most attendees will likely head to your event because they’re interested in what you offer, you won’t have to pitch them cold. Promote your brand.
Without careful planning, registrants may not attend, attendees may leave early, and exhibitors may not attract high-quality leads. Share curated content snippets via socialmedia during the event to grow your audience. Schedule rehearsals. With a virtual or hybrid format, you can quickly switch if conditions change.
Brandability - The customization of media utilizing specific colors, images, and videos in both the event and registration pages, as per the client’s wishes. This media can also be represented during the event using video and audio playback while streaming. Registration should be flexible enough to support multiple ticket types.
You need detailed registration tools and smooth check-in processes that work for both virtual and in-person attendees. Setting Up Your First Hybrid Event Platform Your hybrid event platform needs three key components: registration setup, streaming configuration, and performance testing.
Start outlining major milestones like securing a venue, booking speakers, launching your marketing campaign, and opening registration. For in-person events , prioritize technology that streamlines registration and check-in, supports onsite engagement , and integrates with badge printing and access control systems.
Promotion and Logistics Management : Promote your event, track registrations and payments, and manage logistics like catering and schedules. Final Preparations and Rehearsals : Check every detail against your plan, have backup solutions for any hiccups, and run rehearsals to make sure everything runs smoothly.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content