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Not only does that make the event far more inclusive, but it also makes it easier for non-native speakers to stay engaged during the event itself. That way, they can familiarize themselves with the content, the names of the speakers, and your industry in general. And last but not least, captions are SEO’s new best friend.
With challenges like visiting sponsor booths, posting photos with a conference hashtag, answering questions about keynote speakers, and finding attendees who share the same interests, scavenger hunts can be an extremely effective tool in increasing attendee and exhibitor engagement. Answer a multiple choice question about the keynote speaker.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.
SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. Use it to spread the news, share fun tidbits, and tag your sponsors and speakers.
In addition to choosing a subject matter that is equally interesting and valuable to your members, you also need to select a speaker who will do the topic justice by engaging the audience with dialogue and providing them with real, actionable takeaways. Here are the three considerations to keep in mind as you home in on the perfect speaker.
Increase Visibility Accessible content is also better for search engine optimization (SEO). Non-native speakers, older adults, and people with low literacy levels also benefit from accessible content. By making content accessible, you are creating an inclusive environment for all your followers, which can increase engagement.
Write up a bio for your event’s keynote speaker, for example, and then sit back as your site funnels that text directly into a feature slot on your homepage, a callout box on your event calendar, and a story item in your next email newsletter. These practices even work in favor of your SEO goals.
Speaker and Moderator Portal. Putting on the best events requires you to enlist the help of any number of speakers and moderators. This is where speaker and moderator portals, which consolidate all critical information and tasks in one place, can make all the difference in the world. Dynamic Registration. Chat Channels.
For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. We can also infer from the word “leads” that either the participants or the speakers (or both) will be female leaders of some sort. Research what’s already out there. Go back to the drawing board.
Do they feel like the speakers and sessions represent their needs and challenges, or do they feel alienated? MozCon is the annual conference from Moz, an industry leader in SEO software. But Adobe MAX offers something else as well: celebrity speakers. Key takeaway: Choose the speakers for your event carefully.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Bizzabo offers intuitive speaker and moderator portals.
Modern Event Management Systems (EMS) integrate your agenda, speakers, sessions, and other event info automatically into your website. Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. You can always build separate pages for additional information, like the agenda, speakers, and sponsors.
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved SEO rankings : Combining PR activities and marketing efforts can help you get a coveted spot on the Google search page. It must also help to drive sales.
Nowadays, there are various professional event management platforms that offers an easy way to build a professional website, and your event website should include: Clear information for the event (venue address, date/time, speakers/talents). Photos and videos from speakers/talents. Valuable content to attract potential attendees.
banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., Create captivating marketing content From short-form video ads to live speaker interviews, incorporate a mix of visual content into your digital marketing strategy to engage your audience and keep them wanting more.
Hire Influential Speakers. If they have influence, hire them as a guest speaker. The more popular a speaker is, the better and the more hype they can create for your event. For instance, if you’re running a marketing-themed event, conference, or summit, you can work with marketing professionals as speakers and event promoters.
Body The body elaborates on the introduction, offering more depth on event specifics, background, speakers, activities, and any unique aspects of the event that make it compelling. Optimize your release for SEO by including relevant keywords to attract a wider organic audience. Neglecting online platforms. Forgetting to follow up.
The conference will focus on three main tracks: Seek is created for digital/social media specialists in the travel and tourism industry who want to develop their skillsets in areas such as visual storytelling, advanced SEO, and Facebook advertising. The growing speaker roster features an opening keynote from Skift co-founder Rafat Ali.
The knowledgeable speakers at the Labs pleasantly surprised me with their in-depth dive, providing clear real-life examples of AI and interesting tools for practical use. .” – Jane Saunders , Director Of Operations, MCI Hong Kong & Macau “AI is here to stay, and it will continue to improve our work and lives.
Your introductions should include a ‘thank you’ to sponsors, short bios of speakers, housekeeping notes about turning off phones, and keeping mics on mute. Your event will have a time limit and to ensure your speakers can stay within that time, you can use a mind map to cement their ideas, or decide which ones should be left out.
When you make a change elsewhere on the platform – like adding speakers or sessions – the sites display new info automatically. Consider a sizzle reel of past events, messages from keynote speakers, and short blurbs from influencers who will attend your event. For starters, you can say goodbye to repetitive manual updates.
Bizzabo’s website builder lets you embed external widgets, but you can also embed Bizzabo's registration, agenda, and speaker widgets to any custom website. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Bizzabo’s website designer can add or edit custom CSS, JavaScript, and HTML.
Bizzabo’s website builder lets you embed external widgets, but you can also embed Bizzabo’s registration, agenda, and speaker widgets to any custom website. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure.
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. For example, you’ll need to find ways to keep your in-person speakers/talents and attendees interacting with your virtual attendees in real-time. your speaker). The question is, how much cheaper?
A great way to increase engagement and build a community with a new audience is to ask your speakers to do an Instagram takeover each day at your conference or event. Search Engine Optimization (SEO). The instantly become brand ambassadors for the day and can give your online audience a behind the scenes tour.
To sync with attendee expectations, event organizers must focus on creating diverse speaker lineups, ensuring neuroinclusion , promoting accessibility, and more. Analyze attendee, speaker, and vendor satisfaction surveys to identify areas for future improvement. Meeting these expectations is vital, as 26.8%
What speakers and topics will inspire people to register? On the other hand, hybrid offers savings as well: Less food and beverages for a smaller in-person audience and remote speakers to reduce travel costs. Make a great first impression with a stunning, brandable, SEO-optimized event website that integrates with Google Analytics.
If you’re hosting a huge event, you could create a whole interview series featuring the speakers and presenters you’ll have at your event. In the example above, HubSpot created a montage of clips from INBOUND 2022 to highlight the event attendees, speakers, amazing activations, and venue specs — plus Bizzabo’s Klik Experiential SmartBadges™.
If you’re hosting a huge event, you could create a whole interview series featuring the speakers and presenters you’ll have at your event. In the example above, HubSpot created a montage of clips from INBOUND 2022 to highlight the event attendees, speakers, amazing activations, and venue specs — plus Bizzabo’s Klik Experiential SmartBadges™.
Best-selling author, entrepreneur, and sales leader Anthony Iannarino has built a successful international career as a consultant and speaker. 4 Essential Body Language Tips From a World-Champion Public Speaker | Dananjaya Hettiarachchi. Why B2B Sales Is Not a Numbers Game | Anthony Iannarino. Why Managers Matter | Victor Antonio.
This entirely depends on the sort of event that you are running, but it may include: Entertainment systems Hiring guest speakers/performances VIP experiences. Currently, she is responsible for leading branded and editorial content strategies and partnering with SEO and Ops teams to build and nurture content. Event management costs.
Customizing questions by attendee type (speaker, sponsor, basic attendee, etc.) If they left the process, give them a reason to come back with a follow-up email that highlights a popular keynote speaker or exciting networking opportunities. Only provide questions that are relevant to them.
Simply listing speaker names and features for your event (100 exhibitors, 20 keynote speakers.) How to Win at Remarketing Create an ad for those who visited a specific speaker's bio page with their topic in the title. It’s worth considering your event site’s SEO when planning content development.
Event planners can invite non-English speakers to their mostly English-speaking events. QR codes are fantastic design additions to physical marketing tools such as event flyers, speaker business cards, and postcards for event ticket leads. What this trend means for event planners. What this trend means for event venues.
A celebrated interdisciplinary event, WiDS @ Penn welcomes academic, industry, and student speakers from across the data science landscape to celebrate its diversity, both in subject matter and personnel. The Women-in-tech SEO Festival. Description. Women in Data Science (WiDS) @ Penn Conference. Hybrid | Redmond, WA. London, UK.
8-9, 2024 University of Pennsylvania A celebrated interdisciplinary event, WiDS @ Penn welcomes academic, industry, and student speakers from across the data science landscape to celebrate its diversity, both in subject matter and personnel. 2024 Women in Data Science @ Penn Conference Feb. ICWSET 2024 Feb.
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Each year consultants, marketers, and businesses of every size attend this unique and inspiring conference to learn the latest strategies in SEO, PPC, social media, content, digital marketing, and more. Be inspired and learn from 85+ disruptive speakers from the world’s leading organizations.
The event website must function as a central hub of information for prospective attendees and attendees and contain all the relevant information surrounding your event: venue, date & time, speakers, how to register, ticket prices, and so on. ? Above anything else, the event website’s content must be accessible and easy to read.
We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. SEOday 2023 is the biggest event of the year for all SEO enthusiasts who strive to lift their business and career to new heights. 30 to Feb. back to top. Description.
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