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Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . Fortunately, all you need is a little elbow grease to find sponsors.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
Lastly, thank you to all the sponsors for supporting this wonderful organization. First, a big thank you to Suzanne and Robert from Destinations Florida for always organizing such a wonderful event. Thank you to Santiago Corrada and the entire Visit Tampa Bay for hosting us in Ybor City. It was such a fun and unique place to explore.
Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.
We at Advance Travel & Tourism were honored to once again attend and sponsor the Tennessee Governor’s Conference on Hospitality & Tourism in Chattanooga. Because TNHTA and Chattanooga Tourism Co. put on such an insightful event, we wanted to share some of our key takeaways from the conference below.
Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Podcasting can be a new place to give value to your sponsors, year-round. Seek Out Sponsors.
With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. Sponsoring Newsletters Sponsoring newsletters can be an effective way to reach potential clients directly in their inboxes.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Measure ROI for sponsors and exhibitors. What do your attendees think about your event?
Also, consider a special offer when it comes to sponsors’ products that they serve. So for example, if one of your sponsors sells shampoo, maybe offering 50% off their shampoo, let’s do it. Maybe you can say, “Hey, if you’d like to meet one of our sponsors leading up to the event, here’s a meeting link.”
Prepare the hotel concierge with information about the group and sponsors so they can make better recommendations and anticipate the needs of attendees. Especially in a walkable, scenic place like Newport, Rhode Island, scheduling in some time to discover the area, answer emails or catch a nap is always appreciated.
And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. Big time sponsors get a general session everyone has to attend and then others get a breakout room or maybe an exhibit booth. And usually, the answer is a resounding yes!
You pre-load it with information on the destination, information about the conference, the theme, sponsors, whatever you want. “Some of our hotel partners have started to use it in their lobby so that someone can pre-load information,” Cameron says. You can make it AI to search the web….
Get a sponsor on board for naming the wifi network after them. Name that wifi network after a sponsor. Turn it into another event sponsorship asset and give it another sponsor. So for example, if you had Red Bull sponsoring the name, maybe make the password gives you wings. Instant brand recognition. Yada, yada, yada.
Is it even possible to entice sponsors within this paradigm? On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. If you’re in it for the financial perks, sponsors need to get their money’s worth one way or another. But where to begin?
At the same time also for sponsors, this was still something which was a little bit uncommon. Because it was still something which is a little bit new kind of for the sponsors, especially when it comes to the smaller sponsorships then this might be quite difficult actually because they don’t have the experience” A Learning Curve.
And what will you do to keep your sponsors happy? Consider Your Sponsors and Exhibitors . Virtual Sponsors. In-person events often have sponsors signage posted throughout the event, hosting cocktail parties or other activations. You have visualized how to keep your exhibitors and sponsors happy. Exhibitors .
Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Sponsor/ exhibitor satisfaction : measure with a survey. Sponsor logos clicked. Marketing KPIs. Email open rate. Push notification open rate. Discount codes. Discount codes used by attendees.
Leverage Your Sponsors. Much like your virtual speakers, the sponsors of your virtual event are important stakeholders. The more qualified people they have in the audience, the more benefit they get out of sponsoring your event, right? Remember that this is also in their best interest!
Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.
What does your sponsor forecast look like? Did you have sponsors in your previous event? On the contrary, plenty of sponsors can get a lot more out of digital experiences than live ones. Includes everything from Google ads to vendor and sponsor associated costs. Are you charging enough for all their benefits?
I’ve been on planning teams as well as a sponsor and an exhibitor.” “In 2022, there are so many opportunities to give sponsors value ,” he adds. “How many planners and event management companies actually sit down with their sponsors afterward and have an hour-long debrief? That’s not caring.
Source Event Sponsors One of the biggest hurdles for event planners is cost. Instead of trimming event perks to meet your budget, you can source sponsors to make events more affordable. Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits.
For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you. Gamification should help planners achieve their event goals.
6 Wrong Sponsors. On the contrary; the digital world offers endless new possibilities for planners to promote their sponsors and for sponsors to get potential leads from the virtual experience. But one of the biggest virtual event mistakes lies in the choice of sponsors. And that means minimizing distractions.
Activating Exhibitors And Sponsors. Sponsors will continue to be a big part of events, even as they shift to virtual. It’s up to planners to brainstorm and come up with ideas on how to activate exhibitors and sponsors during a virtual event. Head out to our article about the subject for an in-depth guide!
Engaging with event sponsors. PURPOSE: Boost engagement with sponsors or exhibitors. As you know, making sure sponsors and exhibitors are satisfied is one of the most important aspects of event planning. It should correlate to an attendee behavior like: Attending sessions on-time. Networking with other attendees.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Post-Event Debrief Questions For Sponsors. How do we boost interactivity for the event?
Then there are your sponsors and exhibitors. Certainly, a critical element to any event success, but now that we have a virtual and in-person environment, we need to create more diverse sponsor and exhibitor packages,” she says. We’ll also give them this sense of shared experiences.”. Lastly, insights. “We’re
They give us concrete advice on building out backup plans and communicating with attendees, sponsors, and exhibitors. ” Disruption-Proof Events For Sponsors & Exhibitors. ” In his opinion, sponsors would more readily invest in disruption-proof events. Let’s get brewing! The core people come no matter what.”
Opting For The Wrong Sponsors. The importance of sponsors can’t be overstated, but rushing to choose anyone that’ll have you isn’t the best way to go about it. What type of sponsors would make sense in this scenario? Make a list of everything you want and don’t rest until you find it!
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? So, while events are beginning to offer physical options, the future of events will be inclusive of hybrid events, offering a vibrant digital overlay to the in-person experience.
Also, it’s very easy to please your sponsors with the tools that they give you.” And the best show for our attendees, partners, and sponsors.” ” Sponsors, too, benefit from Remo. . “The onboarding process at Remo is fabulous and that is a huge thanks to Amy and her team.
A collective of facilitated table discussions sponsored by Maritz and labeled as Provocateur Circles provided a safe and comfortable arena to conduct open conversations about the issues women in the meetings industry experience and discuss possible solutions that can help the community. something magic happens.
Or maybe if you’re meeting with sponsors and they ask you about the purpose of the event, that strategy is really there to help support you and back that up” “It also lets you get one step ahead of everything rather than trying to catch up and focus on design and execution later on. Virtual Event Strategy: Who Else?
If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. How much did you earn from sponsors ? Sponsorships are a great way to measure ROI because they show sponsors have an interest in your event. . As an event planner, you host events to get results.
One way in and out, which provided max safety and visibility for sponsors. Ballpark digital signage for conference logo and sponsor info. The group used every last stitch of digital signage and jumbotron for endless sponsor branding and visibility. Here’s how they did it: 2-day set up and move in. 2-day show.
One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. A note to planners : The virtual booth offerings for exhibitors and sponsors are limited, but the built-in floorplan amplifies traffic to the onsite booths. Albert’s Aha! Building events since : 2015.
Identify What Your Sponsors Want. Nick has the answer: “ Exclusivity and more sponsors who own the show.” ” If you have one show a year, you only have one title sponsor. Ultimately, your sponsors don’t want everyone. So, how do smaller events make you more money?
Other platforms have really expanded on what it means to be a virtual exhibitor or a virtual sponsor.” ” “Especially as we get into hybrid platforms, you want to be collecting all of your data here. They’re able to get a bigger return than what they would have had just at an in-person event in the past.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
If you get that live engagement, it makes your sponsors happy and you can get more sponsored dollars. If a person registers in one place, then they have to go figure out where they go for the live event, and then within that, they have to figure out where the sponsors are – every step you’re losing people.
Foster Lasting Relationships Events are really all about relationships, so your event plan should prioritize fostering lasting connections with attendees, sponsors and partners. Showing up once a year to ask for money isn’t the best way to ensure you have valuable sponsors each year.
One of the biggest problems I saw was involving your exhibitors or sponsors. Do you need to address sponsor churn? The insights I picked up brought me to build up what is now Campfire Social.”. Erica continues: “At this time, community wasn’t the buzzword it is today. Do you need to diversify our revenue stream?
You can flaunt a brand as part of the decor, which can especially delight your sponsors and exhibitors. Data can then be used to further inform your event strategy and give your attendees and sponsors exactly what they want. But event platforms (and accompanying event apps) can offer so much more. Attendee communication.
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