This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. He’s not too excited about this particular trend, though.
You need to get sponsors to foot part of the bill for the event. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign. After all, what event doesn’t need extra funds?
The session was titled ‘Technology Tools and Trends Driving Engagement, Collaboration and Innovation’ And since they talked about event technology trends for 2022 and beyond, the talk is just as relevant today as it was four months ago! Introducing Event Technology Trends 2022. It’s that simple.
Prepare the hotel concierge with information about the group and sponsors so they can make better recommendations and anticipate the needs of attendees. You can tell if something is a flash-in-the-pan fad or a trend that will stick around by watching to see if they show up on multiple platforms—concert stages, runway shows, fast fashion.
Event trends 2022 are here and let us tell you, it’s an exciting year for event planners who dare to dream big. Those who’ve read our guide to event trends in 2022 already know how which hybrid event models hold the most promise and the role of event technology moving forward. Most trends in our guide are beginner-friendly.
The community model has established itself as one of the biggest event trends of 2022. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. IMEX also recognizes community as one of the biggest event trends.
One of the biggest problems I saw was involving your exhibitors or sponsors. Trends Affecting Event Communities. Trends Affecting Event Communities. What are the big trends that you see affecting community moving forward?” I would say there are 4 big trends ,” Erica responds. . Do you need to address sponsor churn?
This exciting event trend has been around for ages, but thanks to the speedy development of event technology solutions, it has now reached brand new heights. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition.
You pre-load it with information on the destination, information about the conference, the theme, sponsors, whatever you want. “Some of our hotel partners have started to use it in their lobby so that someone can pre-load information,” Cameron says. You can make it AI to search the web….
And what will you do to keep your sponsors happy? Consider Your Sponsors and Exhibitors . Virtual Sponsors. In-person events often have sponsors signage posted throughout the event, hosting cocktail parties or other activations. You have visualized how to keep your exhibitors and sponsors happy. Exhibitors .
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Measure ROI for sponsors and exhibitors. What do your attendees think about your event?
I’ve been on planning teams as well as a sponsor and an exhibitor.” “In 2022, there are so many opportunities to give sponsors value ,” he adds. “How many planners and event management companies actually sit down with their sponsors afterward and have an hour-long debrief? That’s not caring.
They released the results in November in a report called Social Media Trends for Events: Phase 1 , which showed 88 percent of the respondents said they use social media during their events—a sign that social media is not leaving the events industry anytime soon. Here are the internet and social media trends planners need to know for 2019.
They give us concrete advice on building out backup plans and communicating with attendees, sponsors, and exhibitors. ” Disruption-Proof Events For Sponsors & Exhibitors. ” In his opinion, sponsors would more readily invest in disruption-proof events. Let’s get brewing! The core people come no matter what.”
Make sure to really take advantage of logo placement by offering sponsors opportunities for placement in event entrances for maximum visibility. Always be very intentional with sponsorship, if attendees walk into giant billboards of the sponsors it tends to cheapen the event which will leave guests less excited for the rest of the night.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The ultimate asynchronous event is an event that never ends.
But with news of the Omicron variant changing day-to-day, conference organizers and sponsors are using the skills they’ve acquired in Covid times: flexibility and leveraging virtual options to replace some face-to-face experiences. See also : Meeting Safety Trends in 2022. Meanwhile, Amazon has opted out entirely.
Other themes that were trending were Black History Month and Chinese New Year.” Also, it’s very easy to please your sponsors with the tools that they give you.” And the best show for our attendees, partners, and sponsors.” ” Sponsors, too, benefit from Remo. ” Source: Remo.
She broke down the top five trends planners should look out for, and explained how they can incorporate these trends into their meetings. This is another opportunity for sponsors to incorporate their branding. Brain Breaks. These are activations you can do before dinner, around 4 to 6 p.m. Sweatworking is the New Networking.
On-site branding should be just one category in your sponsor inventory. The first two steps are critical for organizing your sponsor data for analysis. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. Add a column to sort your sponsor inventory by type. Assign categories.
Foster Lasting Relationships Events are really all about relationships, so your event plan should prioritize fostering lasting connections with attendees, sponsors and partners. Showing up once a year to ask for money isn’t the best way to ensure you have valuable sponsors each year.
Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. For example, be mindful of pop culture trends or references that your target audience might appreciate and incorporate them into your experiential strategy.
We championed for them, wanting to make sure that we were still fundraising for them and keeping them relevant and engaged with sponsors and donors.” We had a program book just like you would at a normal event, thanking our sponsors and giving more information about the cause. So we’re seeing a big trend in that too.”
The people in favor of protesting it, whether they’re protesting by not attending or lobbying your community, sponsors, executives, or your stakeholders,” explains Deanna. “I “I think it’s the people who don’t see cannabis as politically correct.
And when you measure that amongst the whole groups of people, then you start looking at these trends. Or you might be able to have a coffee sponsor next year. Lots of information that you can gather from that individual or in trends from the group by and large. ” Sponsors. Finding The Patterns.
Two years later, they are one of the most important event trends of 2022. When built upon innovative event technology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Delight Your Sponsors & Exhibitors. Sponsors and exhibitors can also greatly benefit from hybrid events.
Hosting a community on an event platform is an investment, but it can definitely pay off as it offers value to attendees and sponsors alike. The events industry is growing increasingly digitalized and it’s our responsibility to keep up with trends should we want to see great event marketing success.
In this Event Tech episode, they’ll continue discussing the trends they noticed from the previous IMEX Frankfurt event, cool new logic utilizations, and…booze? One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. Let’s get to it!
This year’s conference successfully attracted the highest attendance that ADMEI has seen in years with nearly 250 in attendance , from sponsors and exhibitors to speakers and attendees, including 91 first-time attendees. Exposure to the Latest Industry Trends Building expertise and credibility. Identifying new business opportunities.
On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in. After you’ve done this delicate balancing act, it’s time to connect with the sponsors and make the pitch.
She broke down the top five trends planners should look out for, and explained how they can incorporate these trends into their meetings. This is another opportunity for sponsors to incorporate their branding. Brain Breaks. These are activations you can do before dinner, around 4 to 6 p.m. Sweatworking is the New Networking.
Thank you to our fabulous sponsor-partners for bringing the wow. “Lighting is still the fastest way to change up the look of a room quickly and cost-effectively,” he said. Too many events look the same, why not turn the monitor literally on its side? Mix it up,” he encouraged.
Another strong trend reported is hotels adding new technology for hybrid meetings and other incentives for both business and leisure travelers. The city’s first Hilton lifestyle hotel and Motto’s first new build debuted just as the city was celebrating “Hotel Week,” a booking initiative sponsored by Mastercard.
Yet many groups are heading straight for Paris this summer, especially Olympics sponsoring companies or partnering organizations. There is actually a trend right now, where some of the hotel rates are going down,” Chaulet says. Surfing events take place in Tahiti, at Teahupoo, where there’s a fabled surf break.
Business Conferences: These conferences focus on industry trends, networking opportunities, and professional development, enabling participants to stay updated on the latest advancements and connect with industry peers. Smaller events may require 6-12 months of lead time. What are some key metrics for measuring conference success?
In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. Authentic encounters, sustainability and premium travel are growing trends. What Germans really want is to be where no one else is. Conferences?
Each December the company that sets the global standard for color matching announces a color for the upcoming year meant to represent current trends, social and political events and global attitudes. Case in point: Pantone’s Color of the Year. Viva Magenta has been the Color of 2023. It all matters.
Even though it’s only become a hot event trend recently, an event community is by no means a revolutionary idea. Step 5: Include Event Sponsors. They’re a goldmine of attendee data and sponsor opportunities. Sponsors, too, can benefit greatly from being involved in your community.
Don’t force anything they do not like or know on them just because it’s the newest event tech trend. ” A great benefit of push notifications is the ability to send sponsored push notifications,” adds Will. But as always, what matters the most is that event planners know their stakeholders well.
In the app, participants build their schedules, check in to sessions, complete surveys and connect with speakers, sponsors and one another. This commitment to staying current in the field can help me stay at the forefront of industry trends and best practices.”
As producers of events across the world, we have a front-row seat on how brands are bringing their marketing strategies and purpose-driven initiatives to life and witnessed how these two are capturing hearts and minds of audiences, capitalizing on evolving trends and inventing new ways to connect.
Plus, technology and event planners are finally starting to catch up to the breakaway trend of virtual and hybrid events. After two tough years due to the pandemic, live events are starting to take flight again. There’s so much to learn and so much to do, as ever. But today, we’re breaking it down.
IHG plans to continue their trend of growth with 1,800 hotels in development, a reinvention of IHG One Rewards and a new series of partnerships. Soccer Tournaments: IHG is sponsoring Major League Soccer for the next few years, securing its members special access that can’t be bought.
But based on the most recent marketing and event trends , we can categorize them into three broad types: Singular annual event strategy. Secondly, make sure you gather feedback from attendees, sponsors, exhibitors, and other event stakeholders. Hubspot achieves all of the bullet points above. 3 EVENT MARKETING STRATEGY TYPES.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content