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And back at the beginning of the pandemic madness, webinars, live streams, and virtual events, in general, were welcomed by pretty much everyone. But as the market became saturated with poorly delivered experiences, a new phenomenon in consumer behavior emerged – webinar fatigue. You can combat webinar fatigue in real-time!
These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. Source Event Sponsors One of the biggest hurdles for event planners is cost. Instead of trimming event perks to meet your budget, you can source sponsors to make events more affordable.
And what will you do to keep your sponsors happy? Consider Your Sponsors and Exhibitors . Virtual Sponsors. In-person events often have sponsors signage posted throughout the event, hosting cocktail parties or other activations. You have visualized how to keep your exhibitors and sponsors happy. Exhibitors .
“So over the last, I would say three to four years, we have increased the number of webinars that we have”, she explains. “Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. So our webinars actually are just an hour long.
Webinar Fatigue. We can’t talk about virtual event concerns without discussing webinar fatigue. Getting people to pay close attention to five, seven, or ten-hour long webinars isn’t a reasonable expectation. That’s the first step you can take to combat webinar fatigue. Activating Exhibitors And Sponsors.
And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. Big time sponsors get a general session everyone has to attend and then others get a breakout room or maybe an exhibit booth. And usually, the answer is a resounding yes!
Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. This webinar fatigue, coupled with the fact that the audiences’ attention span is completely different when attending from home, means you have to be extra transparent with the event agenda.
Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Sponsor/ exhibitor satisfaction : measure with a survey. Sponsor logos clicked. Marketing KPIs. Email open rate. Push notification open rate. Discount codes. Discount codes used by attendees.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. Then there are your sponsors and exhibitors. Going hybrid is an experiential process. Lastly, insights. “We’re
6 Wrong Sponsors. On the contrary; the digital world offers endless new possibilities for planners to promote their sponsors and for sponsors to get potential leads from the virtual experience. But one of the biggest virtual event mistakes lies in the choice of sponsors. And that means minimizing distractions.
However, it does not focus on event management tools, registration , streaming software, or your average webinar platforms. One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. Social Webinar is a variation meant to modernize your town hall, webinar, or workshop.
Give attendees extended access to a platform where they can meet other community members, attend webinars, ask questions, and interact with sponsors. By freeing your attendees, sponsors, and exhibitors of time bounds, there are now more opportunities to delight them and successfully reach your event goals. Higher Event ROI.
If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. How much did you earn from sponsors ? Sponsorships are a great way to measure ROI because they show sponsors have an interest in your event. . As an event planner, you host events to get results.
How to master the New Green RFP In Smart Meetings’ latest Smart Chat Live webinar, “ How to Master the New Green RFP ,” attendees learned about how to create a sustainable RFP and prioritize sustainability in every area of their sourcing processes. See the webinars Smart Meetings has coming up, and register to attend here.
So jump on board of another exciting webinar and learn more about this incredible – and necessary – aspect of digital experiences – you know you want to! So on this week’s Whiteboard Wednesday, we’d like to revisit the concept of virtual event strategy. And most importantly, why you absolutely need it.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Watch the entire webinar here. The sponsors love it. In an exclusive Smart Chat Live!
You can flaunt a brand as part of the decor, which can especially delight your sponsors and exhibitors. You can host virtual events, webinars, organize networking opportunities and gamified challenges, and do your marketing all in one place. But event platforms (and accompanying event apps) can offer so much more.
Moorland created the Association for the Study of African American Life and History (ASALH) that later sponsored a national Negro History week in 1926. The webinar will be presented by Ryan Jones. The webinar for young audiences (K-12), Honoring 1963: A Pivotal Year of Protests with Dory Lerner will take place on Feb.
“ The webinar culture ruined the idea of pre-recorded in-person events on virtual. If you get that live engagement, it makes your sponsors happy and you can get more sponsored dollars. It’s just that they have transitioned to the virtual space.” And you’re also just losing interest.
However, when it comes down to sponsors and exhibitors, the name of the game is hardly the same. But it’s interesting to keep track of it and see how we are progressing” Started With Webinars, And Now We’re Here! Because while these formats have unique demands, it’s not all impossible to deal with!
In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable. Thanks to mobile phones and event apps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized.
Identify What Your Sponsors Want. Nick has the answer: “ Exclusivity and more sponsors who own the show.” ” If you have one show a year, you only have one title sponsor. Ultimately, your sponsors don’t want everyone. So, how do smaller events make you more money?
This webinar is here to help: So Many Options, So Little Time: Choosing A Digital Event Platform! Will this make our sponsors happy? June 30 – 1:00 PM CDT – Will is doing a webinar with PCMA about Thinking Outside the Typical Lecture. ? Spice It Up: Unique & Exciting Virtual Trade Show Ideas. ?
” Will advises event planners to watch Endless Events’ webinar on cyberattacks to learn more about this highly important topic. You can easily get this cost covered by saying we’re the only event sponsors can go to where they get all that valuable data.” “We reviewed Klik as a case study on this podcast.
Sometimes, they have to work with in-kind sponsors, especially coming back from the pandemic. A lot of production issues stem from the fact that there was a lot of reliance on the in-kind sponsors to be able to join and get to that level.” Some organizations don’t have millions of dollars like CES or SXSW.
This year’s conference successfully attracted the highest attendance that ADMEI has seen in years with nearly 250 in attendance , from sponsors and exhibitors to speakers and attendees, including 91 first-time attendees. Become an ADMEI member to gain access to year-round webinars and get the most out of next year's conference.
People can communicate, watch content at their leisure, and attend webinars. . Hosting a community on an event platform is an investment, but it can definitely pay off as it offers value to attendees and sponsors alike. But what brings the entire community together is the big in-person event. Event Tech Assists Event Professionals.
How did they come up with creative ways to engage sponsors and engage the community at such a high level? A webinar doesn't equal a virtual event. And not only did they manage to do that, but they became such a success, that the levels of engagement are still up over a month after the event. So how did Socio do it? Click To Tweet.
Webinars, live streams, webchats, pannels, and forums…everything is a possibility. Be sure to send sponsors the data from your event, store away the feedback and data you have collected, and use it to decide what worked and what needs changing for your next event. Do you just want a speaker talking to the audience? Conclusions.
Are they doing live streams and webinars regularly? If they’re doing webinars regularly, you can expect them to come in and do thought leadership content online.” If they have a blog, they get the idea of putting content out there. That’s how you drive thought leadership using online on there. Think about it.
In the case of our industry, it translated into v irtual events being put together in a haze, an uneducated frenzy, a collective hallucination of Zoom webinars that led absolutely nowhere. It leads us to make poor decisions. So…now what? Stop Slacking Off, Start Planning. 1 month out : the event website should go live by now.
Additionally, you can host webinars, virtual events, and giveaways or create ambassador programs tailored to their wants, needs, and interests. Secondly, make sure you gather feedback from attendees, sponsors, exhibitors, and other event stakeholders. In return, you gather feedback and get to know them even better.
This platform is the place through which you, your attendees, your speakers, the sponsors, and the entertainment will connect. Things like breakout rooms, small meetings, sponsor activations, and entertainment are still possible. Obviously, a virtual event platform is an integral part of the entire experience.
You will host all your attendees’ profiles and webinars in one single platform/app – so choose wisely. Step 5: Include Event Sponsors. They’re a goldmine of attendee data and sponsor opportunities. Sponsors, too, can benefit greatly from being involved in your community.
The highlights or the recap of the experience can easily be compiled and shared on your social media channels, within blog posts, landing pages, or even webinars. Email campaigns and Youtube are also great marketing avenues that would greatly benefit from the video content generated before and during your event.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Collaborate with your marketing team to turn sessions into short videos, blog posts, webinars, ebooks and more. Then along came Delta. Know your audience.
Wellness Matters Webinar with Dr. Romie The Science of Achieving Michelle Roark Michelle Roark , an Olympic athlete, scientist and CEO of Phia Lab, shared her experience overcoming homelessness to achieve her dreams of being an Olympic athlete, a chemical engineer and an entrepreneur, helping others tap into their constructive frequencies.
Webinar fatigue is a thing and, as we explained before, the chances that you’ll keep your attendees hooked for as long as you would in an in-person event are very slim. You can leverage this to your advantage by selling banner and pop-up ad space to potential sponsors of your virtual event. Consider A Subscription Model.
webinars and join us at Smart Meetings Experiences. Big Head Cartoon Caricature Art and Entertainment and Allseated’s sponsored video booth captured the moment. Especially since what we are really celebrating is the innovation, resilience and dedication of our chosen meetings industry. Monterey Bay Aquarium brought the penguin-cute.
“We’re used to doing that for our webinars and we definitely recommend that to all of our customers when it comes to executing sessions virtually. ” “You can gamify paying attention in different sessions or going and talking to your sponsors. Our sponsors love it. How is this all going to flow?”
” “Not to throw a wrench in the whole data thing, but I was listening to Chris Walker, the founder and CEO of Refine Labs , on a webinar,” replies Deanna. Every time I see virtual, all I can think of is another opportunity to add more sponsor eyeballs and more money coming in, evergreen.”
It’s really about putting on the shoes of your attendee or sponsor,” says Kyle. You’re able to schedule meetings easily with exhibitors or sponsors, you can showcase their products and highlight their services. . “Are you saying that someone shouldn’t just pick the number one event platform on this list?
“They’d already taken money from their sponsors and their attendees. They had to give them something and virtual events or webinar-based platforms were the perfect places to hold their content. ” “2020 was when people had to forcefully move towards virtual events,” he says.
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